ART360 Identity Design

Course Overview

Identity Design covers the approach and method of creating a brand identity. Students will learn that a brand identity can be more than just a logo, and should have a system that fuels recognition, amplifies differentiation and makes big ideas accessible to the consumer. Will cover creation of logos, packaging, and brand guidelines, and how to apply those across a brand’s print and digital channels to create a cohesive identity.

By the end of this course, students will:

Understand various methods of creating brand identity products such as logos, ads, print collateral, digital assets, social media, packaging, signage, and more.
Apply the theories of design to create an identity for a product or service. Construct brand guidelines that support a consistent identity.
Identify the relationship between brand and consumer, and the role brand identity plays in that relationship.
Analyze the impact brand identity systems play in your personal life as a consumer.
Learn design industry standards that cover terminology, presentation skills, interpreting client briefs, deck creation, and client communication.
Create their own graphics and assets within Adobe programs that contribute to multiple portfolio ready projects.

Course Requirements

Attend class each Monday and Wednesday, as assignments will draw upon topics covered in readings, projects and discussions.
Collect all readings, sketches, prints, versions, ideas and other process materials in a DropBox folder online.
Read the assigned texts (or videos) by the next class meeting.
Comment on class readings on the class web site via posts by the scheduled due date.
Participate fully in class activities.
Complete all projects in a timely manner and by their due date to the best of your ability.

Equipment List

This course has a small supply list available at the KSC Book Store, online or at various stores in Keene. We also use computers in addition to one of your most valuable tools — your mind — please remember to bring it to class. You will need:

Backup Storage: External hard drive. This SanDisk 1TB drive is a good one, small and well-designed. There are many others. A thumb drive (min. 16GB) is a distant second as they are easy to lose…

Subscription to the Adobe Creative Suite from Adobe.com for $19.99 per month. You will need Adobe Illustrator, Adobe Photoshop, Adobe InDesign.

Basic Design Tools. You should already have all this…

Variety of black markers (one thin, .01-.03 & one thick + various sizes)
Corkback Steel ruler (15″) (no wooden or plastic rulers, please)
#11 X-acto knife
#11 X-acto replacement blades (box of 40-100 blades)
Utility Knife + replacement blades
Bone Folder: This is for scoring paper prior to folding it.
Cutting matte (12″ x 18″ min.) Recommended for your room but not required. We have them in the lab.
Small Box to Hold your Tools

: 15″ Metal Ruler / Cork Back

: Sharpie fine and ultra-fine

: Utility Knife

: #11 X-acto Knife

: 40 blades

: Bone Folder (not plastic)

: Tool Box

: Cutting Matte (optional)

Electronic Communication Policy

Email: Please use my email to communicate things like: general questions, if you wont’t be in class, etc.

Randall’s email is rehoyt@keene.edu

Laura’s email is Laura.shim@keene.edu

Craft

Presentation is a critical part of graphic design. Poorly presented work impedes the effective communication of ideas. Badly prepared work will not be accepted. Submit all materials in the correct location with the correct file names.

Reading & Writing

The ability to articulate oneself well in written and spoken words is crucial to you professional success. Readings from contemporary and historical design topics will be assigned in this course on a regular basis.

Process notes

All drawings, notes and other materials will be uploaded on a project by project basis to the class blog and DropBox folders.

Submitted Work

All work should be submitted according to medium. Digital files will be uploaded to class site and/or DropBox. No exceptions or alternatives will be accepted.

Assignment due dates

Once you fall behind, it is very difficult to catch up so make the effort to stay current with assignments and posts.

Projects and Exercises
Late assignments are only accepted for 1 week after original due date. Each dat it is late will drop the letter grade by one half a letter. So a B+ would become a B on the first day; a B- on the second day, a C+ on the third day and so on.
If illness or other personal issues are keeping you from fulfilling an assignment, you must contact me before the assignment is due, or you will receive a zero (0%) for the missed assignment.
Posts
You will not receive credit for any post passed in after the due date. Focus on the next one.
Excused and Unexcused Absences
Unless the absence is excused, students are responsible for handing in any assignments due on the day of an absence.If illness or other medical issues are keeping you from fulfilling an assignment, you must contact me immediately.
Athletes
All athletes with games or events must pass in the work by the day it is due or it will be considered late. See above.

Academic honesty

All students are expected to hand in original written work. Using other people’s words without proper attribution constitutes plagiarism.
Plagiarism and any other forms of cheating will result in an F for the assignment and may include further College sanctions. In this class, every student must be aware of and adhere to the college’s policy on academic honesty. Detailed procedures and processes pertaining to the Policy on Academic Honesty can be viewed at http://www.keene.edu/policy/academichonesty.cfm

Artificial Intelligence Policy

All work in this class must be original. AI work in written or visual form is not permitted and will result in a failing grade. There may be places for this type of work, just not here.

Attendance policy

The Keene State College attendance policy emphasizes the correlation between attendance and academic achievement. A student is expected to attend all class meetings of courses in which he or she is enrolled.

Keene State policy:

A student who misses more than 6 classes in the first 10 weeks of the semester (for any reason whatsoever, including excused absences and emergencies) must withdraw from the course. The student must follow the regular withdrawal procedure. The complete KSC attendance policy can be viewed at http://www.keene.edu/administration/policy/detail/attendance/
Please consult the KSC Academic Calendar for non-class days and other notable events.

Class Attendance Policy:

Students are allowed 3 unexcused absences.
Students will lose a half letter off their final grade (A to A/B, A/B to B, B to B/C, etc.) for every non-excused absence thereafter. Students must provide documentation for any excused absence (doctor’s note or proof of other emergency).
Students are responsible for handing in any assignments due on the day of an absence.
You must actively seek out the information from any class you might miss from a fellow student in the class, or from me.

Disability Accommodation

Any student with a documented disability should see me as soon as possible so that we can make the appropriate accommodations. Students with disabilities can register with the Keene State College Office of Disability Services on the first floor of the Elliot Center (358-2353). Additionally, the College has an ADA Officer who assists with access issues for the College as a whole and who is available to assist with conflict resolution regarding access and accommodations. Students with disabilities who may need classroom accommodations are encouraged to make an appointment with Jane Warner or Jessica Bigaj in the Office of Disability Services (x2353).

Class Cancellations

Class will be cancelled at times. Please check your email to find out whether or not this class has been cancelled.

Eating

If necessary, please use discretion. Save noisy foods (i.e. crunchy items, crinkly wrappers) for before or after class. Strive to maintain a clean, efficient learning environment.

Emergency Academic Procedures

In the event the College is impacted by an emergency situation, students are responsible for regularly checking their KSC email and Canvas for information from their instructors and/or the College. Affected faculty members are expected to notify students via email, Canvas announcements and/or voice mail regarding alternative course delivery methods and course work submission procedures.

Evaluation

Grades are based on your performance on Attendance, Participation, Work Completion, Website Posts, Projects as follows:

10% Attendance
20% Website Posts/Quizzes
30% Participation and Work Completion
40% Projects

For the Participation/Work Completion portion, you will have an opportunity each day to earn 10 points. (5 points will go toward participation, and 5 points towards having the proper work submitted/ready. If you are not in class, you are unable to earn participation points for that day.)

Media Arts Center (MAC) Access

Building Access
Students who need after-hours access to the Media Arts Center will be issued access levels based on need and assigned responsibilities dependent upon instructor request and department chair/program coordinator approval. The main entrance will be programed to open and lock at specific times each day. Campus Safety programs door locking schedules based on information provided by the Building Access Coordinator.

The Building Access Coordinator, located in MEDI 140, shall support the department chairs and program coordinators in coordination of access to Media Arts Center spaces. The Building Access Coordinator may request keys, keycards and access codes only for the Media Arts Center. The MAC Building Access Coordinator may not authorize access to another building’s spaces. In the event that such access is necessary, the Building Access Coordinator for that building will have to authorize the access before it will be granted.

The Building Access Coordinator must immediately notify Campus Safety and the Lock Shop of any change in status that will result in restricting building access or terminating building access.

Security and Access
The MAC maintains regular hours of operation as specified below. However, staff may periodically extend or suspend hours to meet student needs or support institutional restrictions (such as in an emergency). During the evening and weekend hours, faculty, staff and students can gain access to the building during non-business hours by swiping their keycards.

The MAC is staffed by lab monitors stationed in each department’s labs. Lab schedules shall be created and maintained by each department. Lab monitors are responsible for ensuring only authorized individuals access the labs and/or specialized areas. Lab Monitors ensure that all students sign in and out and they are responsible for reinforcing the policies articulated in this agreement. Lab Monitors also check their areas of their building each evening to ensure all students have left as required.

Visitors
Visitors are required to check in with Campus Safety when arriving on campus. During after-hours access, faculty and staff should use caution in bringing visitors into the Media Arts Center. Faculty and students who escort a visitor into the Media Arts Center during non-business hours are responsible for the activities and wellbeing of their visitors while in the building. Students may only bring visitors into the Media Arts Center if doing so pertains to their academic needs (for instance, working with film actors).

Additional Access
When it becomes necessary for certain individuals and positions to gain access to buildings and areas outside of their assigned department (such as common access to the Green Screen Room), this shall be discussed with respect to our students’ needs and usage of these spaces. Access shall be organized by the Building Access Coordinator through consultation with the department chairs and program coordinators in the building, who will identify access levels for these individuals and positions.

Curtailed Operations
Swipe card access to the Media Arts Center will be deactivated during curtailed operations. http://www.keene.edu/administration/policy/detail/weather/download/

Media Arts Center Front Entrance Schedule

General Hours of Operation:
Monday – Friday: Open at 7:00 am Close at 4:30 pm
Saturday – Sunday: Closed

Swipe Access for Students:
Monday – Friday: 4:30 pm – 11:45 pm
Saturday – Sunday: 7:00 am – 11:45 pm

After-Hours Swipe Access for Students:

Students must be on access lists provided by department chairs, program. coordinators, Dean of Arts and Humanities and/or Building Access Coordinator.
Students must use their valid KSC ID card for swipe access to the building.
Students must sign-in with a lab monitor when entering the lab and sign-out when leaving.
All students must leave the building at the closing times specified above.
If students refuse to leave, the lab monitor will call Campus Safety.
Students continuing to refuse to leave the building will be subject to disciplinary or departmental sanctions including revocation of authorized access to the MAC. Building Safety Policies
Only authorized students are permitted in the building during after-hours and may not let other students or guests into the building.
Students are only permitted into areas for which they have authorization.
Students must be appropriately trained prior to using any specialized equipment.
Student conduct in the labs must be conducive to an academic and creative environment.
For the safety of all occupants of the building, exterior doors cannot be propped open.
No food or drink is permitted in editing bays, labs, or the production studio.
Failure to comply with any of these rules could result in revocation of authorized access to the MAC.

Instructors are advised to lock their classroom doors after the completion of each class. While laboratory classrooms (labs) are required to be locked at all times when not in use, instructors may, at their discretion, allow these spaces to remain open provided that they are in the building and periodically observe that lab policies are reinforced.

Condition of Space
All spaces must be left in a clean and useable manner. Building cleaning staff will vacuum each classroom daily and verify that all doors are locked and secure.