More About Mood Boards

Create a moodboard for your business that includes fonts, colors, textures, imagery, designs, illustrations, and more.

A mood board is a collection of photos, colors, fonts and textures that translate a mood or feeling. They should encompass a look and feel for the desired outcome of a given project. They can be clean and organized, or they can be more collaged and layered. Designers choice.

A moodboard IS a collection of images that evoke the feeling of the company. A moodboard IS NOT pictures of other logos for related companies. That is a brand study.

Mood boards serve as a great first step to determine visual direction, and are excellent ways of communicating design direction to clients before the work has started. Clients don’t always have the same design eye we do, so a mood board can help them decide what type of look they resonate most with.

Moodboards serve three primary purposes.

They define an idea or project
Inspire new angles or creative routes
Provide direction in times of uncertainty

Readings

How to make a mood board for your brand

How to Create a Mood Board to Inspire your Branding

Process Ideas

01
Web Search

Using your key words try putting a keyword in a web search and look at the images you get.
Try putting a pair of sympathetic keywords into the search
Try putting a few very different keywords

The keywords for your image search come from the list you already made to describe the business!

Websites I like for gathering images:

Collect high res images (not the thumbnails) into a folder to build the mood board later.

02
Take pictures

Real-world inspiration is all around us, and we have the means to capture it in our pockets. Use the camera on your phone to take pictures of everything you see that inspires you, whether it’s a bird in flight, great use of typography on a sign in the street, or even brickwork on a building. It might even be a little corner of your own house. You don’t need to capture great photos in the traditional sense – it’s more about communicating thoughts, impressions, themes and feelings.