01
Do 3-5 pages of type treatments.
You are not designing yet. You are seeing what typefaces “feel” like your company.
- Set 8-10 on a page with a lot of space
- Set company names large at 36-48 point to see clearly
- You will need 25-30 typefaces.
- Make them as different as possible
Be sure to experiment with different cases:
- Upper Case
- Lower Case
- Mixed Case
- Mixing fonts
02
Experiment with final namesLook Up Words
Or maybe you want to research more about a word in your businesses name, “Emporium”. What is an emporium, where are there emporiums, is there any famous ones, etc. If you have a business that only uses local goods, research what local means, what supporting local goods can do for a community, the positive impact, etc. Take notes on things you learned and keywords that stood out to you. Expand on your keywords before sketching again.
Remember the 7 types of Logos
Try to explore multiple types of logos in your sketches. Refer back to the presentation in the gallery below.
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- Wordmark
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- Lettermark
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- Brandmark
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- Combination Mark
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- Emblem
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- Types of Brandmarks
Review this summary of Brand Archetypes
Brand archetypes are a useful and imaginative way to expand your thinking on what your brand is and how it behaves. Summary presentation here: 5_Brand-Archetypes_230907 0. What archetype(s) is your company?
03
Upload your vector logos, type treatments, and wordmaps with selected names to Dropbox
Folder Name: 04 Ideation
PDF name: 04 Movie Ideation V1