Beirut Poster Analysis

  • What are the primary and secondary hooks? The primary hook is the thin white text, which is placed inside the secondary hook, which is the large, black, bold word “THINKING”.
  • Count the levels of type. 6 sizes / 4 weights / 0 italics
  • Discuss how it navigates. Eyes travel to the first 3 hooks well, and then, after focusing in on the bottom right fourth of the poster, they continue without confusion.
  • What aspect of it creates energy?  The thin white text that sits within the large black text. It is done in a way that the white type is the primary hook when, in most situations, the large black type would be. In this case, it doesn’t because the black type is horizontal and takes a second to realize it’s a word.
  • How does it handle white space?  Effective structural space. Since the black type fills the page from corner to corner, there is a good amount of white space without it feeling
  • What makes it work? The large black type draws your eyes in, and then the downward flow of the secondary hook points right to the last block of type.
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Judan Retzlaff

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