Similarity – “Go points” and “Enter for a chance to win 500 dollars” has color to them. They are more like subtext to not take away from “Stop and Shop,” but the color still points them out to be important, yet their size being smaller than stop and shop doesn’t make them the main attraction.
Focal Point/Segregation – The size of the word “Stop and Shop,” takes up half the page. The goal is to make it the most striking feature and where the eyes go first. Because of the bold and size it takes the attention away from the subtext that has color. Within the subtext, the words like “Go Points,” and “Enter,” are both green as they are what you read first. I tried to make $1 and $500 red to group them together as they are both financial parts of the poster.
Proximity – A couple of elements in this poster connect to one another. The green and red stars that run from the bottom left corner of “D,” all the way to the bottom of the poster. This makes a boarder so “Enter for a chance to win $500” and “Use the pin # below to login” along with the numbers, can rest along side it. The website rests just along the N and the D in the word “and” to create a boarder between the bottom half of the poster and the top half. Using color we have the beginning of the subtext being green and the $1 and $500 dollars being red to tie the top and the bottom of the poster together.
The hierarchy of the poster starts with “Stop and Shop” being the main heading. It uses a large and bold aspect to it, to immediately grab the readers attention. The subheading both starts off with green text, one being at the top of the poster, another being at the bottom. The financial type both has red text to tie those two together. In the Subheading, the information that doesn’t need to immediately grab the readers attention but is still important, is in black. The website link to guide customers to where they can use Stop and Shop rewards to save all this money is also in red. The body text is used down the line of the main text to appear as an illusion. You can read it as a text and also see it as apart of the words.
