Three Principles

Continuation

Our minds prefer to see a continuous flow rather than separated objects. With the way the X’s are placed and the small amount of leading between the lines, our mind follows the lines to create even more X’s that aren’t actually there.

Proximity

Objects that are placed close together are perceived as a group. The words SUB TOTAL are placed just above 7662, so they are automatically associated together in our minds.

Similarity

We automatically group together elements with similar visual characteristics. The two repeated groups of text (Price Chopper / $0.00 / 08/18/2025 / $15.00) are grouped together since they have the same weight and text, even though they are not next to each other.

Hierarchy

As suggested, I tried to keep the hierarchy to just three sizes of type, including the X’s. I also reduced the size and line weight of the X’s, so they are no longer the first thing the eye is drawn to. The number 7662 is now the focal point of the poster. The X’s are still secondary (along with SUB TOTAL), but they are not as important as they were previously.