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Format: vertical
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Types of Infographics:
- Visual Narratives — Illustration complex ideas or processes using images (example: recipe, types of dogs, etc)
- Timeline —the primary organization is time
- Editorial — These express the opinions and perspectives of the author.
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Information: Lululemon
Visual Narrative:
The Anatomy of Lululemon Leggings – breaking down the design features
Timeline:
How Lululemon Redefined Athleisure Over Two Decades – showing how the brand influenced trends each decade
Editorial:
Is Lululemon More Than a Brand? How Marketing Sells a Lifestyle – analyzing their community-based branding, inclusive campaigns, and body image debates.
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Titles:
- Delulu for Lulu
- What makes them so special
- There’s more to Lululemon leggings than meets the eye, let’s break down what makes them so special.
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Color schemes:
- red, black, white
- light yellow, beige, charcoal
- red, pink, deep blue
- green, beige, white
- charcoal, red, gold
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Thumbnail
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Visual and graphic style experiments or your own
