01.2 Type Poster Analysis

  What are the primary and secondary hooks?/ what do we see first and second? “Modern” and “Times” stick out first to me. Modern is in its own typeface making it stand out and times makes me think of Times… Continue Reading →

  What are the primary and secondary hooks?The first thing that jumps out is the huge text at the top that says “James Stirling.” With the text being so big and bold, it makes it hard to miss. Your eyes then… Continue Reading →

  What are the primary and secondary hooks?/ what do we see first and second? The primary hook is the Title of Yale School of Architecture Spring 2010, then your eye moves to Positioning Global Systems as the secondary hook.… Continue Reading →

What are the primary and secondary hooks? The primary hooks are definitely the title words of ‘lectures’, ‘colloquium’, and ‘exhibitions’, as well as the logo. The secondary hooks as far as type goes would likely be the speaker names. That… Continue Reading →

                What are the primary and secondary hooks? The primary hooks on this poster are the words “lectures”, “colloquium”, and “exhibitions”. The secondary hook appears to be the letter “Y” that is inverted… Continue Reading →

  The primary and secondary hooks that I first noticed in this poster are the “thinking” in black in the background, and the “thinking big diagrams, mediascape, and megastructures” placed on top of it. There are four levels of type,… Continue Reading →

Primary & Secondary Hooks The primary hook in this poster is the large white type “Yale School of Architecture” and so on. This type immediately pops out of the poster due to it’s size and contrast with the black background.… Continue Reading →

The primary hook of this poster is definitely the white circles with text, that differentiate in both size and positioning. The secondary hook would be the text that is within the circles themselves, and what they say or detail. There… Continue Reading →

What are the primary and secondary hooks? The primary hook is the large “James Stirling” text at the very top of the page. I found the secondary hook becomes either the following “Architect and Teacher underneath the name on the… Continue Reading →

What are the primary and secondary hooks? The primary hook is the thin white text, which is placed inside the secondary hook, which is the large, black, bold word “THINKING”. Count the levels of type. 6 sizes / 4 weights /… Continue Reading →