Primary & Secondary Hooks The primary hook in this poster is the large white type “Yale School of Architecture” and so on. This type immediately pops out of the poster due to it’s size and contrast with the black background.… Continue Reading
The primary hook of this poster is definitely the white circles with text, that differentiate in both size and positioning. The secondary hook would be the text that is within the circles themselves, and what they say or detail. There… Continue Reading
What are the primary and secondary hooks? The primary hook is the large “James Stirling” text at the very top of the page. I found the secondary hook becomes either the following “Architect and Teacher underneath the name on the… Continue Reading
What are the primary and secondary hooks? The primary hook is the thin white text, which is placed inside the secondary hook, which is the large, black, bold word “THINKING”. Count the levels of type. 6 sizes / 4 weights /… Continue Reading
What are the primary and secondary hooks? /What do we see first and second? The primary hook is the words lectures, colloquium, exhibitions, and the letter y inside of a circle with inverted colors. The secondary is located above in… Continue Reading
What are the primary and secondary hooks? What we can see first is the large test that are crossing each other at an angle. The first is “Middle Ground” and the upside down word that says “Middle East.” The… Continue Reading
Beirut Poster Analysis: Catastrophe and Consequence What are the primary and secondary hooks?/ what do we see first and second? The first thing we see in this poster are the vertical words, catastrophe and consequence. Second, we see the… Continue Reading
What are the primary and secondary hooks What we see first in this poster is the large text that almost makes up a background of the image. The next hook we see is the large negative space columns running down… Continue Reading
Poster Analysis What are the primary and secondary hooks?/ what do we see first and second? The primary hook is the big, vertical, and bold type “Yale Architecture Fall ’07” stemming across the entire poster. The secondary hook includes… Continue Reading
What are the primary and secondary hooks?/ The primary hook is the word “THINKING”. The secondary hook is the medium-sized text reading “THINKING BIG DIAGRAMS…” Count the levels of type./ I notice around 7 levels or type: Large primary… Continue Reading