02 Helvetica Post

I have never thought about what the font I was looking at when I would read something, I would just take it as just a word I could read. Every day we are out and about in the world around… Continue Reading →

“A documentary about a font? How interesting could this be?” Those were the exact words that coursed through my brain when the class was briefed on that coming assignment. I’ll admit, I wasn’t all hyped up for it, seeing how… Continue Reading →

Introduction I was very interested in seeing all the different designer’s thoughts and opinions on the typeface Helvetica throughout the film. The film caught my attention as there were images of texts in everyday life using the font. Multiple businesses… Continue Reading →

I didn’t think I was going to like the film.  When the first speaker began, I could barely understand what he was saying with his heavy french accent.  Within those beginning few minutes I was already dreading the hour and… Continue Reading →

Response to the film: I think that the biggest impact that the film “Helvetica” had on me was just how prominent the font is. Seeing the backstory/creation of the font was cool but seeing how the font was everywhere is… Continue Reading →

Introduction Starting class and hearing that we are watching a movie about a typeface called Helvetica definitely caught me off guard. I was very skeptical assuming that it would be a snooze fest but it was honestly quite interesting. Before… Continue Reading →

Initial Thoughts Despite a bit of a slow pace to the film, I did actually enjoy parts of it. The film forced me to think about typefaces in a new way, with the concept of identical letters and the use… Continue Reading →

When someone says Helvetica is everywhere, believe it. Never have I put any thought into what the fonts of street signs were. But suddenly I am looking at every coffee cup, brand logo, and sign differently. I mean, fonts have… Continue Reading →

Recently, my class watched Helvetica, which is a documentary on the typeface and how it was born. Helvetica is all around us and whether or not you noticed, it is used in most common brands across the globe. I never… Continue Reading →

Helvetica One thing about the movie Helvetica I thought was different was the was it was directed and played out. I thought a lot of the interviews gave a lot of good insight and also different perspective. Another thing I… Continue Reading →