02 Logo Animation Concepts

 

 

The Klown Kreamery is a food truck that sells Pinterest-worthy and over the top gelatos, ice creams, and frozen yogurts. This company reaches many audiences, as each flavor is targeted towards a different group of people. This company is directed towards millennials, beige moms, old men, children, pets, and treat lovers in general.

  • 5 keywords:
  1. Fun
  2. Creative
  3. Inclusive (for everyone)
  4. Colorful
  5. Extravagant

Motion Gestures: The motion gestures I’m leaning more towards are making it land in an ice cream cone, as it is a scoop of ice cream. I am also thinking about making the eyes ,one back in forth, as the eyes on this animation are very noticeable. Finally, I am also thinking about doing something with the lemon, such as dropping it on the ice cream scoop or turning it.

Thumbnails:

Final Concept: 

Sammy Panzer