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Graphic Design is..

Graphic Design is…

For as long as I can remember I have wanted to pursue a career involving design. Therefore, declaring my major in graphic design was no question. Since I was a child, I have always paid close attention to detail, my eyes would light up at magazine covers and frequently recognized different company logos. I have always been fascinated with the large role graphic design plays in our everyday life. Through street signs, product packaging, logos, and even just text we can observe the powers of graphic design. It gives me the greatest sense of joy to one day be apart of spreading and creating the power of graphic design as my career. I look forward to expanding my knowledge in order to create more creative and powerful pieces of design.

Although I have always known I wanted a career in graphic design, I haven’t always been sure as to which area of graphic design I would enjoy most. After reading “What is Graphic Design” I was able to narrow down which areas I would enjoy most. The areas I am the most interested in and would like to focus on in my career are Publication Design and Brand and Identity Design. 

PUBLICATION DESIGN 

As someone who enjoys looking through magazines and newsletters in order to observe design techniques, I have often imagined myself being a publication designer. Although I think it may be challenging to represent different elements such as fashion or business in publications, I enjoy the challenge of looking further beyond the most obvious solution. Publication design allows a wide variety of solutions and strategies, forcing the designer to work out of their comfort zone. As a publication designer you never really are designing the same thing. Every publication or issue is quite different, therefore, allowing more creativity from the designer. If I were able to get a job as a graphic designer at this very moment, I would love for it to involve publication design.

Comma Arts Magazine              |          Uncrate Magazine            |      Works that Work Issues

BRAND AND IDENTITY DESIGN 

Another form of graphic design I find intriguing and would love to be apart of is brand and identity design. I love the idea of being apart of a brand or business’s process of creating a recognizable and emotional response from customers. With each brand’s identity being different from another, a new idea and solution for a design is always possible and ready to be created. I would enjoy designing for a brand or business because not only would my design be a part of their identity, but because I will have gotten to experience creating that identity with the client. However, I imagine brand and identity design to be quite challenging considering a new and very unique design is needed for every client.

examples of brand identity design:

Design Envy                             |                           Comma Arts                                  |               Logo Design Love