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Helvetica

Watching Helvetica for the first time I didn’t know what to expect. After watching the movie I found it to be very interesting and informational. I didn’t know much about Helvetica and I had no clue about the different typefaces and how they are all around us. We see typeface all around the world either on brand names, logos, airplanes etc. The most interesting part I think was seeing how someone can take a word and change one aspect about it and it would look totally different. Also after seeing the movie I am now noticing how Helvetica is everywhere and before I never really noticed it so I’m appreciating it more.

Quote 1

“It’s air, you know. It’s just there. There’s no choice. You have to breathe, so you have to use Helvetica.” Erik Spiekermann

The first quote is from Erik Spiekermann and he is a German typographer and designer.  Reading this quote caught my eye right away because Helvetica is everywhere so its saying how we breath it in. I agree with this quote because its just there and we have no choice about it. Its talking about how much we use Helvetica and we can’t get rid of it anytime soon.

Quote 2

“And I think I’m right calling Helvetica the perfume of the city. It is just something we don’t notice usually but we would miss very much if it wouldn’t be there.” Lars Muller

The second quote is from Lars Muller. Reading this quote I really liked it because I agree with it. Helvetica is everywhere around us like when you stray perfume it goes everywhere. We also don’t really notice Helvetica around us like the quote say. It has such an impacted on our lives and without it what would we do.

Quote 3

“You can say, “I love you,” in Helvetica. And you can say it with Helvetica Extra Light if you want to be really fancy. Or you can say it with the Extra Bold if it’s really intensive and passionate, you know, and it might work.” Massimo Vignelli.

The last quote is from Massimo Vignelli who was an Italian designer who worked in a number of areas ranging from package, housewares and furniture design. This quote is really what typeface is about. You can take a simple word and change one aspect about it and it will look totally different. You can make the word look fancy, bold or light and this is what the quote is explaining.