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What is Graphic Design

Image by: takenobu Igarashi

“What is Graphic Design”

I became interested in graphic design after I had learned about 3D printing. I’m a BFA studio arts major thinking about becoming a duel major within the graphic design field. What had put me off to graphic design before was that I didn’t care much for working with computers. However after using the software for the 3D printing, it opened my eyes to the possible of becoming a graphic designer due to the fact it could expand my skill set.

What I took away from the reading was how graphic design has always been around us yet we have just recently become more of a graphic world due to technology. With technology the jobs involving graphic design have expanded to involving multi-media. Becoming a graphic designer, this article advises you to stay relevant with the times. Going to concerts reading the paper watching tv, going out into the world are prime examples. To be able to bring a relevant/creativeness taught process to your work.

Advertising Design

I found advertising design the most compelling when the work of the artist is able to represent a company through their logo while also being visually appealing. Advertising is known to play a significant apart in marketing. This helps the company identify themselves and create their own personality identity. These designs are important because the images have to visually appealing yet also have to convey a graphic message to the customers. Which in would take up a bit of the customer’s memory, so the next time they pass by the product they are more likely to purchase. Increasing sales for the company.

Ivan Chermayeff, Paula Scher, Michael Bierut

Typeface Design

Typeface was fascinating to learn to learn about because I truly didn’t know how much design and thought goes into each one. Also trying to create something that has been done billions of times in various different ways, yet sit there are new typefaces and people who strive to not be limited. To make a type face you have to design a new letterforms, fonts (inducing, variations as bold and italic), ligatures, letters, numeral and punctuations. Which requires a lot of time working on computers and yet is “May not be obvious to the general public”.

Eric Gill, Seymour Chwast, Alvin lustig