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Why I am Interested in Graphic Design

Graphic Design and Me

I have never really had any experience in graphic design prior to college, I had always taken film classes in high school because that is what my main interest was. I’ve always been pretty good at art so I never took any art classes in high school either, now that I am in college as an art major I really enjoy the amount of art courses I am taking. I am looking to do the dual option BFA in art and design so I can do half graphic design and half studio art. In doing graphic design, I have a pretty good idea of what my favorite types of design are. With my love for film making, I would say that motion design is definitely one of my favorite types of graphic design. I am also very interested in advertising design.

Motion Design

I originally came to Keene with the idea that I was going to be a film major because I have always wanted to work in a studio whether it be for film making or television production, I just really enjoyed the whole editing together sequences of shots and adding transitions and video elements. I loved watching a piece of motion come together and the whole process that goes into it. Designing and putting together title scenes, animations, trailers, music videos, adding music, etc. brings me joy and I could sit there and put together a video all day without complaining. I have a good amount of experience with putting together motion designs and short films/videos through the classes I have taken in high school and the robotics club I was a part of (I was the head of the marketing team). I understand that it is very important to convey a message correctly and get the right audience to acknowledge it and grab their attention. This is done through color schemes, the way things flow together, the image conveyed in the motion, the sound that is added, the typography, and many more aspects that trigger our psyche and create a specific emotion that designers want to create for the audience. In this article, the typography of stranger things, it talks about how a few aspects of a motion can create such a powerful feel in such a short span of time. The reason why I love motion design and film making so much is because I really enjoy the challenge to create something that is visually pleasing and brings out a reaction from the audience.

Advertising Design

Advertising design is interesting to me because it goes hand in hand with motion design. I am able to advertise for the videos I make and with the same visual concepts. It’s all about the visual appearance and it’s effect on the psyche to draw a viewers attention. I have experience in advertising design through the robotics club I was a part of in high school. I would put together images and information onto pamphlets, brochures, posters, banners, etc. to market for our team and get people interested in the program. It is important for advertisements to have the ability to stick with you, whether it’s a catchy tune or catch phrase. Something that allows the audience to remember the company pr product that the advertisement was providing information for. I love to get creative and think outside the box to get someone intrigued by whatever is designed. In order to create a well designed advertisement, one must have the ability to understand and use psychology, marketing, and creativity for the best results.