What is Graphic Design
What is Graphic Design…
My interest in graphic design started in high school. I worked with adobe illustrator and loved drawing on there. I am a studio art major, and I can’t see myself leaving it, but I am looking forward to learning graphic design. Although I find graphic design intimidating, I wanted to try and see if being a designer could be a path I’d want to follow. Even if I decide that graphic design isn’t for me, It would be something I’d like to learn so I can do it in my spare time as a break from the studio. I also feel that graphic design is a good tool to have for any career in the future. Let’s say I become successful with studio art after graduation, I’m going to need graphic design skills to make a cohesive webpage, pamphlets, business cards…etc. It’s a good thing to know, and is relevant in everyday life.
BRAND AND IDENTITY DESIGN
Target, Lacoste, Walmart, Hollister…etc. What do these and many more share, memorable brand logos. Target’s target, Lacoste’s alligator, Walmart’ss flower/firework looking logo, Hollister’s seagull. Little logos that mean big things to everyone, and are easily recognizable. Simple designs are something that I would be interested in trying. What stands out even more to me is brands representing the companies, and the complimenting logo. When I think of “Gregory’s Coffee” I think of walking by Bryant Park and seeing the emblem of the top half of a man’s face. I would love to be the designer who creates that logo that you just can’t forget. Like I said before, I like being told what to do. For this case it would be I would like to know what they want, whether itd be an object and I can make multiple renditions of it. Or maybe they want a specific emotion or feeling to be portrayed through something I feel is fitting. It’s interesting how much a logo and brand could make much more money just based on curb appeal through design.
PUBLICATION DESIGN
Publication design interests me because it’s everywhere. Newspapers, magazines, periodicals…etc they are in every household or business. Everyone has seen one or all of these things, and read articles of news, travel, fashion, business…etc. It’s something we have all seen, and I could spend hours looking, then re-looking through magazines noticing different details in the designs, layouts, type, pictures, drawings…etc. An interest I have in publication design would be to see what I can do differently, to see how well I can promote the context through visual aids or different formatting. Or to see if there’s opportunity for making a spread purely for the art and graphic designing rather than including text. I think my personality would be good for this line of work because I’m great at being told what people want from me, rather than free expression. I’d like to be the person an author or journalist comes to for my layout and design to compliment their text. I wouldn’t oppose changing my style for their perspective and goals in their layout. It would be amazing to be any part of publication, seeing as it’s everywhere and anyone and everyone has an opportunity to see the work that is done.
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