Athena Nathan

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Graphic Design Interest

It did not start until two years ago that I started to fulfill an interest in graphic design. I was an artist all my life, starting when I was a baby, being able to draw in the lines with both hands; then later in the years chose to be a lefty. The way I draw is very unique because I believe that everything should have a story, hence why I always put hidden messages in my drawings. With this being said, it caught peoples attention in my high school; students wanted me to draw for them! So I would make a drawing that resembled the specific individual and draw their name inside the piece secretly to make the drawing more personal. It was basically like a horoscope. This is what started my career of art. As college started and I still thinking about a major to get into, my father recommended me to do graphic design. First I did not want to at all since I was forced to go to computer camp when I was young and terribly disliked it; thought to myself that I would never work with computers ever again! But changed my mind once I further researched what graphic design is all about. Hence, why I am here in this class.

Brand and Identity Design
This design concept is really cool, it gives you the freedom to create anything you want; it brings out the personality of the artist, showing what kind of work they are able to do with little rules. Brand and identity design is so important because you are making a logo become more than just a logo, it represents the whole company on which it stands on, or a restaurant, etc.

Now the first logo, everyone know about, but when you think of coffee, you think of starbucks or dunkin donuts. The second logo is my fathers new start up company, and it took them a while to figure out how they want to brand themselves since this logo is going to represent them for the rest of their careers. They finally perfected it and believe that this logo represents their company and is people friendly, thus you see the person as the dot of the last “i”.

Package Design 
Package design is similar to brand and identity design but I believe is further detailed. Such as a coca-cola bottle. the coke title is the brand logo and the surrounding art is the package design.

It is so fascinating being able to make a 3D design. I have always known that if I were to get into the field of graphic design, I would do package design because my mother use to work for Damen World Wide, which is where they make the package designing logos for foods at grocery stores such as Stop and Shop and Winn Dixie. I have met with the designers and they expressed how fun their job is, just drawing all day, making logos and designing packages for foods.