fKate has 8 post(s)

Joseph Müller-Brockmann, Anthologie de Musique Suisse,1965

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• Joseph Müller-Brockmann, Anthologie de Musique Suisse,1965
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• Josef Müller-Brockmann, Der Film, 1960
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• Josef Müller-Brockmann, Weniger Lärm, poster, 1960
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• Joseph Müller-Brockmann, Olma St. Gallan, poster, 1959
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• Joseph Müller-Brockmann, Musica Viva, concert poster, 1958
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• Joseph Müller-Brockmann, Musica Viva, concert poster, 1955
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• Joseph Müller-Brockmann, Beethoven Concert poster design, 1955
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• Beethoven Poster, Josef Müller-Brockmann, 1955 (Zurich town hall poster advertisement), 1955
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• Josef Müller-Brockmann: Poster for the Auto Club in Switzerland, 1955
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• Josef Müller-Brockmann, Das Freundliche Handzeichen, Schützt vor Unfällen, 1954
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About the Gallery
The works designed by Joseph Muller-Brockmann for the Then Here and Now Exhibition are organized in chronological order based on the year Muller-Brockmann designed them.  The collection begins with his earlier works, in which were more graphic than his later more iconic “swiss style” works he became extremely well known for.

About the Designer
Josef Muller-Brockmann was a well-known twentieth century Swiss graphic designer. Besides working as a graphic designer, Muller-Brockmann was a teacher, as well as studied design, architecture, and art history. Muller-Brockmann was born May 9, 1914 in Rapperswill, Switzerland. He studied architecture, art, and design at the University of Zurich and the University of Kunstgewerbeshule. He began his design career with an apprenticeship to a designer and advertising consultant named Walter Diggleman. After his apprenticeship with Diggleman, Muller-Brockmann opened his own studio in Zurich in 1936, in which he specialized in graphics, photography, and exhibition design. Throughout his career as a designer Muller-Brockmann was inspired by the ideas of Constructivism, De Stijl, Suprematism, and the Bauhaus, which eventually led him to his creation of a universal graphic expression that applied a grid based design exclusive of subjective feeling and unnecessary illustration. After two decades of working in his studio, Muller-Brockmann became known as Switzerland’s leading specialist and theorist of “Swiss Style” (a graphic design style developed in Switzerland in the 1950s that emphasizes cleanliness, readability and objectivity.) His work easily connected to the audience of his time period due to his simple designs and neat use of typography. Muller-Brockmann’s work has a unique way of grabbing attention without the use of flashiness or unnecessary imagery. His methodology was simple, he would look at everything he encounters in his designs in a critical light, then at all times he would remain self critical. Today, Muller-Brockmann is seen as one of the most well known Swiss designers of all time.

Signature Points
1.Leading specialist and theorist of Swiss Style (a graphic design style developed in Switzerland in the 1950s that emphasizes cleanliness, readability and objectivity.)
2.Created a universal graphic expression that applied a grid-based design exclusive of subjective feeling and unnecessary illustration.
3.Simple designs and neat use of typography. His work has a unique way of grabbing attention without the use of flashiness or unnecessary imagery.

Links
http://www.famousgraphicdesigners.org/josef-muller-brockmann
http://www.designishistory.com/1940/joseph-mueller-brockmann/http://www.eyemagazine.com/feature/article/reputations-josef-muller-brockmann

Visual hierarchy is a meaningful order designers apply to their work everyday. After reading this article I have a much better understanding of how important the use of hierarchy is not only in everyday life but in graphic design as well. When used in design, visual hierarchy is what guides our eyes to look at things in a certain order based on their importance, it does this by suggesting clear marks of separation to signal a change from one level to another while remaining visually appealing. After reading about hierarchy I have a better understanding of how meaningful order is to a graphic designer in order to properly organize information. Hierarchy is crucial to the design field because as designers, our job is to refine and make sense of the information were presenting, while presenting the information in an attractive and creative way.

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Response
I enjoyed collaborating with my group (Neula & Gabby) on the tool montage project. It was interesting to see the different directions our thoughts would go in when we created the mind maps because some of my partners thoughts and ideas were things that I would never have thought of. As we each took turns creating thumbnails for our pairings it was interesting to see what they came up with for an image and it was fun testing my creativity when it was my turn to create an thumbnail.

Mind Map

25 Tool Combinations & 10 Choices

Thumbnail Examples

Why I’m Interested in Graphic Design
I have loved art and design ever since I was a little girl. My dad is a self employed residential architect that works from an office on our property. When I was young, I would be in the office all the time watching his crazy designs go from a messy sketch, to a blue print, then eventually become an insanely beautiful home. Being in his office watching him not only love what he was doing so much, but also seeing the thrilling process of a creative thought becoming reality was a thrill I wanted to experience.  Although Residential Architecture and Graphic Design are very different, my dad’s love for design was engraved in my DNA. Throughout my adolescence I was always paying attention to the art around me. I was especially interested in advertisements and the decisions the designers behind them made. I find it so intriguing that a color, font, or single design choice can determine the way someone views a business/company. Thats when I started to realize I wanted to be a Graphic Designer. I want to design logo’s and advertisements for big name companies.

Advertising Design
The area of Graphic design that interests me the most is Advertising Design. The idea of creating a visual identity while using marketing strategies excites me because not only does it allow you to be creative, but it is also fast pace and always changing. I feel that advertising design would be an exciting field to work in because not only do you get to create visual artwork used in advertisements, but it is also used to promote every product and service sold, which makes the possibilities endless.

Publication Design
Another area of Graphic Design that interests me is Publication Design.  Although the mixing of typography and photography is interesting to me, the part of publication design I find fascinating is the design of Magazines, because not only is it more open to creative interpretation, but every magazine has it’s own personality that a designer needs to communicate on every page.

Advertising Design

Publication Design