fNeula has 6 post(s)

Shigeo Fukuda was born in Tokyo, Japan in 1932. Fukuda is considered to be “Japan’s consummate visual communicator” as the ADC Global puts it. He is the first Japanese designer to be placed into the Art Directors Hall of Fame. Fukuda is known for his illusionism designs as his biggest influence in life was a modern Japanese graphic designer by the name of Takashi Kohno. Fukuda is extremely well represented in his designs where he is very raw, truthful, and real with his artworks. He explains his work as “I believe that in design, 30% dignity, 20% beauty and 50% absurdity are necessary. Rather than catering to the design sensitivity of the general public, there is advancement in design if people are left to feel satisfied with their own superiority, by entrapping them with visual illusion.” Designers should be able to design things that make them happy and what they truly believe in, whether or not it is popular among others. Fukuda really exemplifies his beliefs and his true feelings in his work and he is a great designer in which he pours his heart into his pieces and people can either agree or disagree. ADC Global also talks about the “Victory 1945” which is his most famous poster. He won a grand prize in the 1975 Warsaw Poster Contest. As I looked up the poster, I was amazed at how simple the poster was as it only captured two images but it portrayed such a strong, powerful message. I also saw his work “Legs” and did not know that that was his work. This piece really holds a lot for me as this image was one of the reasons why I wanted to change my major to Graphic Design in the first place. Just the fact that I happened to be placed with the artist behind this work really baffles my mind and makes me really appreciate graphic design and especially Shigeo Fukuda. Fukuda’s illusion designs really cause the audience to really stop and think about his designs. All of them have such an incredible meaning whether it’s on peace in the world or the close knit relationships humans hold with each other, Fukuda has created a way where all his works all have a story and portray great importance.

1. Fukuda is an optical illusion designer

2. His works convey a special meaning towards world issues in his work.

3. Highly respected across the world especially in Japan (representative of Japan) as he was the first Japanese designer to be inducted into the Hall of Fame.

Shigeo Fukuda Shigeo Fukuda: Illustrick 421/GGG/Ginza (1986)

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• Shigeo Fukuda Shigeo Fukuda: Illustrick 421/GGG/Ginza (1986)
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• Shigeo Fukuda “Impossible Seating” (1984)
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• Shigeo Fukuda “Human Rights” (1989)
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• Shigeo Fukuda “Legs” (1975)
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• Shigeo Fukuda “Victory 1945” (1975)
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• Shigeo Fukuda “Lunch with a Helmut On” (1987)
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http://adcglobal.org/hall-of-fame/shigeo-fukuda/

http://www.designishistory.com/1960/shigeo-fukuda/

Shigeo Fukuda — Visual Prankster

http://www.opticalillusioncollection.com/2014/01/shigeo-fukudas-impossible-seating.html

The reading made me really think about text and the format of how things are placed depending on what the designer intended it to do. I then started to look at type around my room and how there are such a huge variation on how letters and words are placed to convey a message. For an example, reading from a simple left to right might convey simplicity and more of an informative feel. Having words jumbled all over the place may convey chaos and more fun. Then words that are written in a certain pattern may make you feel the way that the designer is trying to make you feel and think. Hierarchy Type displays power, emotions, and purposes. It’s interesting how we don’t really think about or second guess the hierarchy and placement of type is displayed to the viewers’ eyes but it influences us so much.

Why Graphic Design?
I was never really subconsciously interested in graphic design until I started to look more and more at advertisements. Then I started to look at logos, and cartoons, and then one day it just clicked. I have always had a passion for business and marketing and anything in that field. All through out high school I loved every aspect of business but then when I came to Keene State and experienced the management program all of freshman year I realized that this was not the right career choice. I decided I wanted something very specific. I realized I wanted to create advertisements and put my ideas out into the world. Never would have I thought of becoming a Graphic Design major but here I am loving every single minute of it. I finally found something that I love that will also help me in the right direction of the career path I have chosen. Two areas of graphic design that interests me are the advertisement design aspect and also publication design.

Advertisement Agency
I want to work in an advertisement agency in which their ads really make consumers stop and really thinking about the ad. My favorite advertisement that I constantly think about is the one with about handicapped people and Mt.Everest. It is such a simple concept put into a place that would not usually be found there (ads tend to be on walls, billboards, etc.) and it truly makes you think. Every day we see hundreds of advertisements and we don’t even know it. We also believe that we don’t fall for them but we do every single day. Advertisements fulfill our lives and control our way of living whether we know it or not and I just think it’s so incredibly fascinating. Another advertisement that I find very clever is the one for Schick razors. The creators of the advertisement really take an everyday/ordinary feature or concept and really think outside the box with it. It’s truly amazing to look at all the different advertisements in the world and really see how other people think.

Publication Design
Publication design is such a sensitive topic to talk about. Like advertisements, we fall into publication design and subconsciously change our way of living. That being said, I believe publication design is such a delicate issue in where it can be used in a odd way. For an example, photoshopping can be such a sensitive topic in where the designer is unappreciative of the bodies that are given to them. Why hire these people to model for your magazine and put them on the front cover if you’re just going to photoshop their bodies? Publication design I believe is being more and more questioned and aware in which I have yet to decide if it’s a good thing or a bad thing.