Cat Avery

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Hierarchy

After reading about hierarchy I realized how important the layout of the page or advertisement is for the designer and viewer. Although the consumer may not realize it, the way information is advertised often affects whether they will buy an item or not. Using typographic and photographic information, you can express the product design in a million different ways. Scale, placement and alignment are used to create order and it makes the piece look neat and creative at the same time. Hierarchy determines the impact a message has on a viewer or consumer and this is all manipulated by the designer. Hierarchy is a way the designer can control its’ viewers and manipulate what catches their eye first by using scale and style. This reading was very interesting and opened my eyes to the possibilities hierarchy gives you in a design.