Christina Lyons

‘—

Heirarchy

I really enjoyed this reading and it really helped me clarify hierarchy in text. In the beginning I really thought this exercise was monotonous, but after doing more with it and reading this excerpt, I had more respect for it. As a person who wants to work for magazines in the future, text hierarchy is super important. The covers of magazines are what catch your eye along with what headlines are emphasizes and placed. I loved the examples of the menus, I thought they were beautiful and innovative. I find it quite an art form how text can be arranged and changed in ways to manipulate the viewer’s eye. Sometimes, the text still needs to be readable which can impose an issue if you want to make it in this intricate way. It’s really crazy to think how much power a graphic designer has over their work. Back to my magazine example, many just carelessly see the fact the headlines are there, but they were put there for a reason by a designer.