Julia Peet

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Hierarchy

I thought this reading was very interesting. Hierarchy never really became consciously aware to me until we started talking about it in this class. I’ve always noticed it in design work before or in drawings of my own, but I never really noticed that I was doing it or that I was classifying one object with a higher importance than another. Hierarchy is extremely important because it establishes to the viewer, the audience, the client, or whoever is examining the design the order of importance of the information in the design. I’m beginning to notice more and more throughout the course of this class that design work is not necessarily so much about the actual artistry and the beauty of a piece, but more about the clarity of the image. There is more to say about simplicity because there is more readability, and that’s something the reading touches upon. Scale and style of the fonts are extremely important because they determine whether or not the design can get the point across to the viewer. This being said, I’ve also realized through this project just how difficult it can be to achieve simplicity and readability within a design. They will make or break the design, but they can also make or break the designer depending on how much time and effort the design requires.