Gabrielle Holveck

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Hierarchy

I would have never related type to hierarchy before reading this article but now the idea of order of importance makes perfect sense in relation to this. By using different scales and styles in type, it shows the viewer what they should be paying attention to and where their eyes should be going to see the most important parts of the piece. If the piece is poorly designed and doesnt include different scales or styles or good placement, the viewer can get confused and the piece can fail. It’s also important to keep in mind not to go over the top with scales and style and to keep it to a minimum or else it could be even more confusing than not including them at all. I really enjoyed the page that showed the series of iconic snacks with the stripped down hierarchy that displayed the architecture of the snacks. The designs were so simple but modern looking.