Matt deWolf

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Hierarchy

When the article started with information about the design of table of contents I had to think about how often I had looked across leader lines to get to the page number of a specific chapter. It finally struck me as annoying once the example of the more modern table of contents was shown. Type should be something thats easy to look at and not be an annoyance or a strain to the eye. The dimensional hierarchy also struck me as interesting. I was amazed to see that there are companies that are willing to have important product information subordinate their logo or name. The design in turn looks more distinguishable and their company will be associated with the hierarchy of the package rather than the actual product logo. It just goes to show that the accessibility of important information and visual communication is one of the most important aspects of design.