Danielle Vizard

‘—

Hierarchy

Reading this article helped me clarify the meaning of hierarchy. I never thought that deep into the layout of things and how a certain advertisement reads and the organization of it. Once I read this article I decided to take a look into things like magazines, advertisements, and even the label on my lotion bottle. I quickly noticed how the designer of the product wants you to read the label, things that are most important and they want you to read first are the biggest, and the least important information is in the smallest point font. The designers work through the layout to pull your eyes around the way they want them too, they take the time to create a layout that will work best for what you are trying to get across to the viewer.