Download and read the following PDF: Graphic Design History / Chapter 2.

Make note of the various visual styles and movements in this history. Which styles do you respond to? How is the world of graphic design today informed by yesterday? What similarities and differences can you identify in the way graphic design functions? What makes a work of graphic design great?

List of Designers from the twentieth century.
You  have been assigned one of these designers to explore in an email. Research this designer and their work.

1. Peter Behrens
2. Lucien Bernhard
3. McKnight Kauffer
4. A.M. Cassandre
5. Kazimir Malevich
6. Laslo Moholy-Nagy
7. Max Bill
8. Alexander Rodchenko
9. El Lissitzky
10. Theo Van Doesburg
11. Herbert Bayer
12. Jan Tschichold
13. Piet Zwart
14. Herbert Matter
15. Lester Beall
16. Ladislav Sutnar
17. Paul Rand
18. Alvin Lustig
19. Saul Bass
20. Adrian Frutiger
21. Bradbury Thompson
22. Alexey Brodovitch
23. Josef Muller-Brockman
24. Armin Hoffman
25. Wolfgang Weingart
26. Milton Glaser
27. Ivan Chermayeff
28. Shigio Fukada
29. Herb Lubalin
30. Massimo Vignelli
31. Neville Brody
32. David Carson

How to make a gallery on the class site
Create a gallery of work by your designer.

Due Sunday, November 16

Part 1
Write a 200 word paragraph about your assigned graphic designer. Reference published material, but bring your personal insight and thoughts into your writing. Pay particular attention to the the designer’s approach or methodology, the context in which they worked. How did the work of this designer connect to the audience of the period?

Please mind the spelling and grammar. Don’t forget to include your primary research links.

Part 2
Highlight three distinctive and signature points that you learned about that person. These are details which gave you insight into the designer and their work as outlined in the first part above. Be succinct.

Part 3
Create a gallery of 5-9 important works by that designer. Identify the following in the caption: 

1. Name of Designer
2. Name of work
3. year
4. other relevant details

Example gallery  below:

Paula Scher, Name of Piece

• 
• Paula Scher, Name of Piece
• 
• 

• 
• Designer Name, name of piece
• 
• 

• 
• Milton Glaser, Bob Dylan, 1969
• 
• 

• 
• name, work, year
• 
• 

• 
• Name, work, year
• 
• 

Hierarchy in design is very important. It helps guide the viewers eyes throughout the page. I found it interesting that most people think that hierarchy in design is just used with words on a page, but it is so much more. Photos and images can help display hierarchy within a page or the use of images and words can help represent it as well. Most people think that when you set up a page that the most important image, word and or title belong at the top  and the goal is to make the eyes travel downwards. As a graphic designer I find this to be rather boring at times and find it more interesting and a challenge to make the reader start from a different point and make their eyes move in an unconventional way, but also be able to have them understand the flow and not get confused by what is presented to them.