Jess Caldwell

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Paul Rand

Paul Rand, Interfaith Day, 1954

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• Paul Rand, Interfaith Day, 1954
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• Paul Rand, Chicken Poster, 1952
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• Paul Rand, Advertising Typographers Association 1965
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• Paul Rand,
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• Paul Rand, IBM rebus, 1988
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• Paul Rand, AIGA 1968
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• Paul Rand, UCLA Extension, Winter Quarter, 1990
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• Paul Rand, Aspen Design Conference, 1966
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• Paul Rand, U.S. Department of the Interior, 1975
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• Paul Rand, Death Mask, 1968
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• Paul Rand, The Acquisitive Society, 1955
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• Paul Rand, Graphic Art of Paul Rand, 1957
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Though Paul Rand lived a long life full of design, in this exhibition we will be focusing more on his more simplistic artwork. The art that shows a lot with only showing very little. You will notice in these pieces, that they are not only simple, but also colorful. It was decided to use some of Paul Rand’s more simple art pieces because that is how he would prefer to work during his life.

Paul Rand, who was born Peretz Rosenbaum, was born on August 15, 1914 in Brooklyn, New York and later on passed away on November 26, 1996. He was known as one of the world’s most famous graphic designers. He created very many posters and helped business create their logo/identity, such as IBM, UPS and ABC. When Paul Rand would present his designs to clients, he would explain how his designs would meet their needs by presenting them in booklets. Rand was also very patient and clear with his clients who may have not been visual thinkers. This is rather intelligent because when explaining a design to a client it is a good idea to keep it understandable and having a patient attitude that will help make the relationship between client and designer better. In the 40’s, Paul Rand’s work in advertising helped businesses have a different way of approaching branding. He was very clever when it came to ads. Rand knew that an ad was only used to sell a product, but believed that the designer should be artistic to be able to visually convey a message. A philosophy that he followed was the use of symbolism. Rand believed that the relationship between the viewer and the designer should be formed and connected through a symbolic element and by making the abstract forms concrete to help the viewer understand the design. Without Paul Brand’s take on creating ads and logos, the world of advertisement may have been a different place.

Signature points of Paul Brand:
1. He helped art directors gain more power within corporations instead of having the copywriters in charge.
2.”He was very down-to-Earth, and fit into this Brooklyn boys’ world of corporate advertising in New York.”
3. He believes that to a serious problem, humor can serve as an aid.

All About Paul Rand
Graphic Design Legend Paul Rand
Thoughts on Paul Rand’s Design
Paul Rand Identity
Paul Rand Poster