Mikayla Doggett

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Ivan Chermayeff

Ivan Chermayeff

Part 1:
Chermayeff used words and images together to create poster designs. He was not only known for posters, but also his logos. He had his own design studio, where the Mobil logo was made. Chermayeff & Geismar & Haviv, his design studio, was responsible for hundreds of clients, including the Showtime logo and the Smithsonian. He graduated from Institute of Design in Chicago and Yale University, School of Art and Architecture. He recieved many honors such as the Yale art medal. Chermayeff started off cutting shapes out of paper and pasting them. He came from a family of people who thought like graphic designers. His father encouraged him and supported him. He didn’t consider himself a great artist. He couldn’t draw or paint like others, so he would look in his trash and make creations out of scraps laying around. This helped him make a more graphic look and lead to clearer logos when he got older. He was the creator of the NBC logo, among countless recognizable others. In a time where people demanded clarity and simplicity while still having a sense of sophistication, Chermayeff’s work fit in well.

Part 2:
1-He made his own design studio, Chermayeff & Geismar & Haviv.
2-He graduated from Institute of Design in Chicago and Yale University.
3-He created the NBC logo, one of the most recognizable logos.

Ivan Chermayeff-Red Talker-1995

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• Ivan Chermayeff-Red Talker-1995
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• Ivan Chermayeff-Big Apple Circus-1990
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• Ivan Chermayeff-The Corcoran-1992
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• Ivan Chermayeff-Images of an Era-1975
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• Ivan Chermayeff-Jacob’s Pillow-1984
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• Ivan Chermayeff-NEA Jazz Masters-no date
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• Ivan Chermayeff-Connections: Ivan Chermayeff-no date
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• Ivan Chermayeff-Jacob’s Pillow-1993
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• Ivan Chermayeff-Holiday Card-no date
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Ivan Chermayeff’s Web Site
Ivan Chermayeff: The Logo Genius
Article in the The Guardian
Graphic Design Archive Online

The style is similar throughout the pieces. There is often a ripped paper look that unites all the pieces. Chermayeff’s earliest works included ripped paper. Although he is also known for his logos, the look of layering paper is a common look in his pieces and inspired his later logos. The images represent the event or idea, while still being simple and easy to read. The colors are often similar, bright and eye catching.