Brendan Belzil

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Adolphe Mouron Cassandre

Part 1:
Adolphe Mouron Cassandre was a well known graphic artist who specialized in commercial posters, creating typefaces, and painting. He was born January 21,1901 in Kharkov, Ukraine and studied at École des Beaux-Arts in Paris, France. After he finished school, A.M. Started up his own art studio in Paris, France in which he then started referring to himself with the pseudonym “Cassandre” when he created his first commercial piece,  Au Bûcheron in 1925. The piece was made for a cabinet marker and would eventually get a lot of attention and awards in which really put A.M. onto the bigger scene. All of his work was very inspired by by cubism and surrealism because of the place he grew up and the scenery around him. His commercial projects really pushed the line between fine art and commercial art in which was not a familiar thing during this time period. All of his commercial works are very unique and almost none of them share any of the same characteristics other than personal style and creativeness. After time went by and A.M. was moving from company to company, he spent some time teaching at schools such as Ecole Nationale des Arts Décoratifs and later at Rue Férou in Paris. During this time A.M. was experimenting with creating typefaces and ended up creating the European renowned typeface, “Peignot”. The font was a big hit in Europe and landed it’s way into 1937 World’s Fair in Paris, France.

Part 2:

• A.M.’s success was based mostly off of his poster designs, magazine designs, advertisements, logos and typefaces.
• A.M. and several other partners formed the advertising agency Alliance Graphiqe, which worked for a broad client base throughout the 1930’s.
• The Musée des Arts Décoratifs held a large public exhibition featuring A.M.’s diverse works in the graphic and plastic arts.

Part 3:

New Statendam, Poster, 1928

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• New Statendam, Poster, 1928
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• Grande Quinzaine, Poster, 1932
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• Harpers Bazaar, Cover, 1939
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• Pathé, Poster, 1932
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• Thomson, Poster, 1931
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Sources:

http://www.dieselpunks.org/profiles/blogs/the-art-of-am-cassandre

http://www.cassandre-france.com/

http://www.designishistory.com/1920/am-cassandre/

https://drehergraphicdesign.wordpress.com/amcassandre/