I always knew there had to be an order to doing things in graphic design.  If there was no order, the projects would be a mess and would not look as amazing as most do.  Every little detail is important in making the project better the best it could be. Thought has to go into every project- what size lettering? Should this be tilted?  What colors go best here? What’s the best font to use?  There is a lot of idea that goes into even simple things- like a table of context.  Changing the fonts or editing the landscapes adds character to the page and makes it unique.  I also thought about the dimensional hierarchy and how everything in the picture has to be set up so the eye follows the design in a dimensional form to make a connection with the picture.  If the viewer feels a connection, the designer has done their job well.

After reading through this article it showed how designers have so much authority within the process of their work. For example, how and where to place images/text; if they want to use weights, italic/bold/underlined; just to get a certain message through to their clients and viewer. Each client and viewer has different taste, opinion, and their own vision. The designer’s job is to make all of that compliment each other through their own work. When one thinks of hierarchy they think of a class system society, having the elites being on top and the peasants towards the bottom. Well in design that is also somewhat of the case. Certain words or pictures are going to be emphasized more than others, just like the class system. The client and viewer will be drawn to the larger, bolder, flexible texts rather than the smaller text. The designer holds the power or in American historian would call it holding the big stick!

I found this reading interesting in that it emphasized the little decisions that designers make when organizing their work. The designer has control over how the viewer looks at the piece and how their eye moves around it. If a designer wants something to stand out more, they can make the viewer’s eye see it first by simply scaling it, adjusting the weight, moving it to a specific place on the page, or a combination of all of these things. There are so many things that a designer can do to manipulate how the viewer will see their work, and if they want a specific piece of information to be more pertinent, they can easily draw the viewer’s eye to it. Hierarchy plays a large role in design and the things that the designer feels should be seen first by the viewer, will appear to stand out on the page. On the other hand, if a designer finds that some information is not as important as others, they will make that information harder to find for the viewer. Though it won’t normally bet a struggle to find the less important information, it won’t be the first thing that the viewer’s eye is drawn to.

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