Matt deWolf

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Design Interests

As a little kid wanting to be a skateboarder when I grew up, I was exposed to lots of interesting logos and brand designs. I remember picking out skateboards and every time it was always about how sweet the design on the back of the board was. As I grew up I started to take interest in street art which stemmed from skateboarding. Promoting a name or idea by writing it a million times in cities was fascinating and led me to want to be a graphic designer.

Street “Branding”

Typography
I’m interested in type. The way a certain font can effect how a message is conveyed is incredible. In street art all artists have their own style and its incredible how almost no one writes their name in the same style. Its exciting to see all of the variations on an alphabet and figure out how they impact the feeling of what is being said. You can tell if someone had written something while they were angry or happy.

Hand Drawn Fonts

Branding
Similar to typography, a branding is a way for something to be identified and the options are endless. I love how a design can effect the way a company is perceived by the public. Its also incredible how we are almost brainwashed into recognizing logos instantly and I’d like to be a part of that brainwashing. To be a designer behind one of the biggest brands in the world would be a dream come true and in my mind come with some sort of anonymous fame to the public.

Evolution of a Brand