Julie Elwell

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Design Interests

I have always been interested in art. I grew up always doodling all over everything I possibly could and I always found satisfaction in creating something aesthetically pleasing. As I got older, I kind of grew out of doodling everywhere and in high school, I took a few graphic design classes that really caught my interest. As my drawing skills seem not to be as keen as they used to, I found great interest in the digital arts. Areas of graphic design that interest me are advertising, publication, and collateral design. All of these areas are meant to get a clear concise message across, but not always in the most obvious way and usually pretty quickly. I like how these fields use psychology to catch the reader’s eye and embed a message into the reader’s mind. Knowing how the human brain sees and conceives different shapes and colors and being able to utilize that really intrigues me.

I like to incorporate other things I learn, for instance psychology, into my designs. As a person that is usually pretty creative yet concise, I like to express several ideas with as few images as possible, usually combining ideas to create one unique design. I could see myself doing logo design, for its small and simplistic nature, but on the other hand, I could also see myself designing posters for the next KSC Spring concert with a lot of important information on it. I enjoy designing things that are eye-catching at first glance and make you want to actually stop and look at it.

This logo is interesting because I learned that these two colors together psychologically make people hungry for breakfast food, which ultimately is the purpose of this ad. 

I like the power that this ad conveys with the lighting and overall idea that even the Hulk needs a Band-Aid sometimes.