fjoey has 7 post(s)

Part 1 – About Artist

Bass was born on May 8, 1920 in New York City. He became a prominent figure in the graphic design field through his involvement in the film industry. Saul was introduced to Hollywood in the 1940’s and mad himself known by designing print advertisements for popular movies of the time. Bass continued his career with the film industry for quite some time and became quite important in the creation of film title sequences with the release of  “The Man with the Golden Arm” in 1955. Bass was introduced to his wife, Elaine Makatura, through this line of work in 1955 and the two became husband and wife in 1961. They put both of their heads together when taking on projects, making them a force to be reckoned with. The two took a step down from the industry when they decided that they had to raise their family in the mid-60’s and this sabbatical lasted through the 1980’s.

Saul Bass is also responsible for creating iconic and long lasting logos in the United States. Bass started his work with logos in the 1950’s and throughout this career made several pieces that are still in use today, such as the AT&T logo and the Boys and Girls Club logo. Bass passed away in 1996 at the age of 75.

Part 2 – Highlights

• Started career in Hollywood in the 1940s
• Began collaboration with Elaine Makatura, later becoming his wife
• Created AT&T logo in 1969

Part 3 – Gallery

Saul Bass - Quaker Oats - 1969

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• Saul Bass – Quaker Oats – 1969
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• Saul Bass – Dixie – 1969
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• Saul Bass – Boys & Girls Club 1969
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• Saul Bass – AT&T – 1969
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• Saul Bass – AT&T (Revised) – 1983
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• Saul Bass – Anatomy of a Murder Poster – 1959
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• Saul Bass – The Man With the Golden Arm Poster – 1955
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• Saul Bass – Vertigo – 1959
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• Saul Bass – West Side Story – 1961
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This gallery features works that range from logos to movie posters. Bass had a very distinct style when it came to his design. Saul used a very blocky and almost abstract approach when tackling solutions to his design, as is evident in each of these works. It is also common to see Bass using silhouetting in his design, typically within his movie posters.

Sources

https://en.wikipedia.org/wiki/Saul_Bass

http://www.artofthetitle.com/designer/saul-bass/

http://www.saulbassposterarchive.com/

Visual hierarchy is an important point in any piece of design. Through this reading I came to realize that the way type is represented through visual hierarchy is also quite important. Type can form itself into something quite incredible through the way that it’s implemented. For example, if one were to use a bigger font on a specific section of a project, the focus point may shift to that piece due to the visual hierarchy associated with larger text.

Review

Upon entering this project, I was skeptical as to how it was going to go. I was pleasantly surprised to discover that this assignment was quite enjoyable. I have never heard of “forced connections” before, but it was fun to explore the endless possibilities. It is a different way to discover potentially innovative ideas that may not be able to be approached any other way than these “forced connections.” I am excited to possibly use this technique in future design projects, because not only is this a fantastic way to brainstorm, but I feel as though it is a great way to set myself away from the rest.

Mind Map

The following is a list of my 25 combinations, items in bold were used in the final product:

Hammer Folder – This could be useful for someone who wants to keep nails with their hammer.

Screw Driver Drill

Marker Chalk

Pencil Laces

Fire Hydrant Hose – A fire hydrant with a built in hose for convenience.

Paper Clip Keys

String Ruler – Very portable; easy to use.

Paint Brush Cup

Lawn Mower Scissors

Dust Pan Broom

Garbage Can Hooks

Wheelchair Crutches – Diverse use of both options for the walking impaired.

Toilet Phone – In case your handset is out of reach and you have to make your business call!

Headphone Earmuffs – Keep warm, and entertained!

Spoon Knife – Sometimes it’s a lot of work to grab another utensil, cut and eat any tough meat with one hand stroke.

Tissue Laces – Be prepared for any messy situation with these laces.

Wire Railings

Marker Ruler

Lawnmower Broom

Screwdriver Fork

Toilet Keys

Paper Clip Hose

Drill Knife – Sometimes its hard to cut the toughest meat, this heavy duty tool will help.

Wheelchair Lawnmower – Now even the handicapped can keep up with their yard work.

These are 3 of my favorite specimen:

Toilet Phone

Wheelchair Lawnmower

Hammer Folder

Graphic Design has been a subject of interest to myself for quite some time. Ever since I was a child, I have been fascinated by some people’s ability (or inability) to create art. I was always someone who loved to draw and was often praised for it as well. I always believed that artistic ability was something that you had to be born with, and since I seemed to be blessed with this gift I thought that it would be wrong of me not to embrace such a unique trait in my future career. The problem was that I never really knew what to do with my talent, or how to commercialize it so I slowly stopped practicing what I loved so much.

Entering college, I decided that I would be doing myself a disservice if I were to not embrace my ability and I narrowed my goal down into two paths, art teaching or graphic design. The aspects of graphic design that have been of interest to me are publication and advertising design. These two types of design are of particular interest to me because people may not think or even realize how much work goes into those pages, that billboard, or even those commercials. I have never been one who likes to gloat so I feel as though the satisfying perfectionism , while still being able to not draw too much attention to my work, will be perfect for me.

I think that these 2 images are particularly powerful forms of advertisement, the message is quite clear and the images are simple yet aesthetically pleasing. People who see these images will clearly understand the severity of smoking, and that is exactly what graphic design is supposed to achieve, a clear message that is elegant yet powerful.