Composition
Use the space of the frame dynamically. Create a layer that activates the tension between space and object. This usually means keeping the words smaller unless making them large is essential to the idea.

You are encouraged to place the words in different locations in the square. Where does the word communicate its idea the best? Use a variety of approaches to the designs. Do some words crop off the sides? Do all the letters fit into the space? Do letters want to overlap? Rotate? Flip?  You will choose to change the position, scale and rotation of selected letters to express them.

Acceptable Typefaces
You may use any typeface you want for any of your words as long as it is one of the five below. You may use only the regular/book font (not bold for instance).

• Garamond
• Baskerville
• Century Expanded
• Didot
• Helvetica

Be prepared to explain why you chose to do which word in which typeface.

Rules of the game
You may do the following:

1. Rotate
2. Scale proportionally
3. Dont stretch
4. Cut or clipping mask
5. Extend off the frame
6. Repeat letters only when necessary (try not to)

You may not:

1. Texture words
2. Use other typefaces
3. Change the opacity
4. use outlines (solid letters only)

Your Words
You will work with 6 words:

• Two from my list on this page — one assigned / one chosen
• Two from mind maps you create
• Two from the Compendium of Lost Words

Create three different concepts (art boards) for each word for a total of 18 designs.

Process

1. Using Illustrator make a 6″x6″ file.
2. Start your word in a selected typeface at 60 points.
3. Place in the right place on the page in the correct typeface.
4. Kern it properly.
5. Duplicate the artboard 3 times so you have the kerned word + 3 copies.
6. Go to the second dartboard for the word.
7. Go to the the “Type” menu and select “Create Outlines.”
8. Ungroup the letters and begin working with them.
9. Start with one change to communicate the word (scale, rotate, position). If you need more then try two changes (scale and rotate, or move two letters). Be conservative in the changes initially. Use only the graphic moves necessary to express the word.
10. When you have expressed the word then move to the next dartboard.
11. Repeat 7-10 until you have the kerned word + 3 expressive concepts.

1 / My List 
One assigned and one chosen

1. fright
2. animated
3. revolve
4. impulsive
5. isolation
6. tension
7. energize
8. rhythm
9. radiant
10. sorrow
11. malign
12. uneasy
13. caffeine
14. conflict
15. scattered
16. wander
17. clumsy
18. cheerful
19. alarmed
20. whimsical
21. haunted
22. overjoyed
23. magnetic
24. clingy
25. explosive
26. surprised
27. discombobulate
28. Splash
29. Kerplunk
30. Sizzle
31. Hiccup
32. delightful
33. Slurp
34. Gurgle
35. Creak
36. rebellious
37. disoriented
38. intrude
39. provoke

2 / Mind Maps
Do three mind maps with a group of classmates using your assigned words on the list above as the ‘seed.’ Let your minds wander and fill the page with associations. Circle a dozen or so verbs or adjectives that have expressive potential for you. Talk to classmates and select a few words to try. Choose these words carefully. Try not to be too abstract. Is there something about those words that suggest visual solutions? Don’t be obvious such as the word ‘Fall’ (and it is only four letters).

Select two to express.

3 / Lost Words
Choose three ‘Lost Word’ from the Compendium of Lost Words and express its meaning. The class should be able to ascertain a general idea or feeling about the word from your design.

Format
6” x 6” trimmed precisely (you will be graded on the craft of cuts and precise measurement)

Color
Black and White Laser Print

Due Monday September 28

PRINTED: your two best word concepts for each of your 6 words printed and trimmed
DIGITAL: three versions of each of your 6 words  — 18 compositions in a single PDF