Create a series of  compositions that explore the typographic hierarchy of information.

You will be randomly assigned a zip code to use for this project.

List of zip codes:

36101     99801     85001     72201     94203     80201     19901     32301     30301     96801     83701     62701     46201     50301     66601     40601     70801     21401     48901     55101     39201     65101     59601     68501     89701     87501     12201     27601     58501     43201     73101     97301     17101     29201     57501     37201     73301     84101     23218     98501     25301     53701     82001     06101     03301     08601     02108     02901     04330     05601

The National Oceanic and Atmospheric Administration (NOAA)
Go to the following NOAA web site http://www.noaa.gov and paste your zip code into the weather.gov forecast field.

Collect and assemble the following 11 information points (the first one is the description):

Dimensions: 6″ x 6″
Use the following template for this project: heirarchy_6x6.indd

Univers
You will be using the typeface Univers for this project. Read about Univers and the designer Adrian Frutiger.

Instructions
You will make three types of type compositions for this project to express the information using an increasing broader set of typographic variables. Constraints enforce discipline and having more freedom may or may not increase the power and effectiveness of a design. For each of the three approaches below you are encouraged to experiment with making various elements more important in the typographic hierarchy.

For example, you may choose the emphasize the description in a few, the temperature in a few more, and maybe the place in the rest. Some information types may not lend themselves to being primary but experiment and decide for yourself. This project is about meaning as expressed in typography hierarchy so by all means make it meaningful.

The difference, that is not a difference, makes no difference.
— Gerald Cox

1

No Changes
Typeset the text in black 18 point Univers 55 Roman. Dynamically arrange the words using only direction and position, aligning with the grid. Include the concept of hierarchy and reading order in your decisions.

2

Scale Changes
For the second set of designs, use type scale. You may make the letters smaller or larger and bleed letters. All elements must still align to the grid. The type must still be 18 point Univers 55 Roman.

3

Scale and Style Changes
In the third set of designs, you may change the type weights. Univers has a complete set of weights including expanded, condensed, bold, black, light and italics for each. Be deliberate in your choices. Change one element at a time and take care to note the effects of your choices as you make them. Try using only two weights per design first (regular + bold, bold + light italic, etc) and going to a max of three.

Due Today

Create a post with the category “weather report” that has the information required above for your zip code.

Due Monday, November 9

6 Gravitars uploaded with the best one active on the class site.

5 No Changes: put all compositions in a separate single PDF. You may make more if you need to.

5 Scale Changes: put all compositions in a separate single PDF.

5 Scale and Style Changes: put all compositions in a separate single PDF.

PRINT
Print and trim 2 or each category (6 total) and have them ready to hand in.

Remember
Think about the read. What do you read first. How can you control the way someone experiences the text. Welcome to hierarchy and the manipulation of viewers attention.