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í Assignments

í Expressive Words

Modify a series of 6 words, one per 6″x6″ page, to expressive their meaning typographically.

It is said that a picture is worth a thousand words, but can one word become a picture? Graphic designers are often called to create expressive designs using only typography. Designer Ellen Lupton once wrote that “Typography is what language looks like” and your objective is to express the meaning of language using only letterforms. Using the five classic typefaces you will begin with a simple word and make the minimum changes necessary to effectively communicate the word visually.

exwords

Reread
Please take another look at  The Design and the Play by Paul Rand.

Composition
Use the space of the frame dynamically. Create a layer that activates the tension between space and object. This usually means keeping the words smaller unless making them large is essential to the idea.

You are encouraged to place the words in different locations in the square. Where does the word communicate its idea the best? Use a variety of approaches to the designs. Do some words crop off the sides? Do all the letters fit into the space? Do letters want to overlap? Rotate? Flip?  You will choose to change the position, scale and rotation of selected letters to express them.

Acceptable Typefaces
You may use any typeface you want for any of your words as long as it is one of the five below. You may use only the regular/book font (not bold for instance).

  • Garamond
  • Baskerville
  • Century Expanded
  • Didot
  • Helvetica

Be prepared to explain why you chose to do which word in which typeface.

Rules of the game
You may do the following:

  1. Rotate
  2. Scale proportionally
  3. Dont stretch
  4. Cut or clipping mask
  5. Extend off the frame
  6. Repeat letters only when necessary (try not to)

You may not:

  1. Texture words
  2. Use other typefaces
  3. Change the opacity
  4. use outlines (solid letters only)

Your Words
You will work with 6 words:

  • Two from my list on this page — one assigned / one chosen
  • Two from mind maps you create
  • Two from the Compendium of Lost Words

Create three different concepts (art boards) for each word for a total of 18 designs.

Process

  1. Using Illustrator make a 6″x6″ file.
  2. Start your word in a selected typeface at 60 points.
  3. Place in the right place on the page in the correct typeface.
  4. Kern it properly.
  5. Duplicate the artboard 3 times so you have the kerned word + 3 copies.
  6. Go to the second dartboard for the word.
  7. Go to the the “Type” menu and select “Create Outlines.”
  8. Ungroup the letters and begin working with them.
  9. Start with one change to communicate the word (scale, rotate, position). If you need more then try two changes (scale and rotate, or move two letters). Be conservative in the changes initially. Use only the graphic moves necessary to express the word.
  10. When you have expressed the word then move to the next dartboard.
  11. Repeat 7-10 until you have the kerned word + 3 expressive concepts.

1 / My List 
One assigned and one chosen

  1. fright
  2. animated
  3. revolve
  4. impulsive
  5. isolation
  6. tension
  7. energize
  8. rhythm
  9. radiant
  10. sorrow
  11. malign
  12. uneasy
  13. caffeine
  14. conflict
  15. scattered
  16. wander
  17. clumsy
  18. cheerful
  19. alarmed
  20. whimsical
  21. haunted
  22. overjoyed
  23. magnetic
  24. clingy
  25. explosive
  26. surprised
  27. discombobulate
  28. Splash
  29. Kerplunk
  30. Sizzle
  31. Hiccup
  32. delightful
  33. Slurp
  34. Gurgle
  35. Creak
  36. rebellious
  37. disoriented
  38. intrude
  39. provoke

2 / Mind Maps
Do three mind maps with a group of classmates using your assigned words on the list above as the ‘seed.’ Let your minds wander and fill the page with associations. Circle a dozen or so verbs or adjectives that have expressive potential for you. Talk to classmates and select a few words to try. Choose these words carefully. Try not to be too abstract. Is there something about those words that suggest visual solutions? Don’t be obvious such as the word ‘Fall’ (and it is only four letters).

Select two to express.

3 / Lost Words
Choose three ‘Lost Word’ from the Compendium of Lost Words and express its meaning. The class should be able to ascertain a general idea or feeling about the word from your design.

Format
6” x 6” trimmed precisely (you will be graded on the craft of cuts and precise measurement)

Color
Black and White Laser Print

Due Monday September 28

PRINTED: your two best word concepts for each of your 6 words printed and trimmed
DIGITAL: three versions of each of your 6 words  — 18 compositions in a single PDF

 

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í Kerning

kerning
In typography, kerning  is the process of adjusting the spacing between characters in a proportional font, usually to achieve a visually pleasing result.

Kern, Baby Kern!

Choose 10 words and kern them in three different typefaces. The original and the kerned word must be together on the page; three sets per page. Mix up the type throughout.
10 words x 3 sets = 30 combinations / 5 classic typefaces = 6 of each typeface

Read the following…

Set up your pages in an organized manner as below. 

Adobe Illustrator CC 2015ScreenSnapz008

Use the kerning tool in the Type Panel in Illustrator.

Adobe Illustrator CC 2015ScreenSnapz009
Dimensions: 5″ x 8″ vertical
Program: Illustrator
Typeface: You may only use the five classic typefaces.
Pages: 10 with 3 words per sheet.

Due

Wednesday, September 23
One 5″ x 8″ PDF with 10 words kerned in sets of 3.
Post these to drop box in your “04_Kerning” folder.

 

 

 

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B The Design and the Play

paulrand

Read The Design and the Play Instinct and respond to the reading as a comment to this page. What is the author saying about the creative process? About design education? How do his ideas compare to your understanding of your own process as a creative person?

 

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29 responses to “The Design and the Play”

  1. Kate Jones says:

    The creative process is a complicated and personal process that can differ between all creative thinkers. In this reading the author suggests that if a student is given a problem with defined limits the student will be more interested and give a meaningful solution, rather than being given a problem based on freedom and self expression; where as the student will likely be disinterested and provide a meaningless solution. The reason the author thinks this is the best way to arouse one’s curiosity, hold their attention, and engage the students creativity is because limits are what guides a student’s thinking.
    The authors ideas about the creative process are very similar to my own. Although I do believe in some situations 100% creative freedom and self expression can lead to a beautiful outcome, I believe being given specific limitations forces one to think harder and dig deeper. Being a creative person, I understand that people with nature talent can create beautiful pieces freely on their own, but i prefer my own creative process to be given limitations. I believe this because when one’s given a small window to work with in rather than complete freedom, and they come out successful.. not only does that show that they are a gifted and creative person but they are also able to be a problem solver.

  2. Matt deWolf says:

    The creative process needs to be seen through a lens of guidelines. Without limitations, design would be meaningless and boring. Arbitrary designs would have no basis on which to stand and therefore serve no real purpose and as Rand states, “monotonous.” With guidelines there is also a problem to be solved. This really engages a designer and forces one to come up with an innovative finished product.
    When it comes to education limitations of a design should hold the students interest far longer than would a free-form design. The students get an opportunity to play with the skills they have and arrange a composition that both solves the problem and is imaginative. For example the tangram forces a student to work within the confines of the shapes provided. As a student I prefer working within guidelines rather than having free expression. It gives me a sense of direction and meaning. When I have free expression I find that it can be hard to find a solid starting point.

  3. Christian Alejandre says:

    This reading by Paul Rand is centralized around the idea that the teaching of art and design can be complicated and perplexing. He states that, though the focal point of a student’s success is his or her natural born talent, a problem still arises in captivating that student and engaging his or her creative potential. Rand feels that the solution to this is defined limits, guidelines and disciplines when it comes to design; that emphasized freedom and self expression in a problem becomes a problem itself, as a student gets lost and creates a meaningless end product.
    From a student’s perspective, I personally can attest to Rand’s ideas. I have gone through courses that have provided me with very minimal set guidelines, as well as courses with very strict guidelines. I have found that having barely any limitations, in a way, gives you the opportunity to take the easy way out just to get something done and produced because you have the freedom to do so. Having guidelines, though, forces you to truly get down to the root of the problem and solve it to your greatest capacity.
    Overall, I found this reading to be pretty thought-provoking. The sort of “problem-solving” examples he included such as the crossword puzzle, Tangram, the Modulor, etc. were quite interesting to read about. It’s all about finding exciting ways to work with what you have.

  4. > Jamie Halloran says:

    In the reading, the author talks about how the creative process is a complicated thing. He states that students are losing interest and becoming bored when it comes to being creative. The problem isn’t limiting the students creative mind, but not giving them guidelines to help them engage it more. Allowing students to have self expression and become limitless, becomes a problem and does not push the student to put their full potential in a final product. Students become lost and hand in a design that had barely any effort put into it. Having defined limits makes the student think, stay curious, and grab their attention. It engages them to solve the problem in a creative way but within boundaries. Every design has limits, and without them they would be useless and have no meaning .
    My idea on the creative process compared to the author is very similar. I believe that being able to express yourself is an important concept in being an artist, but everything needs limits to have meaning. I believe having guidelines help push a designer to do their very best, solve problems, and focus on what direction they need to head in. Limits are the foundation of design, and without them we would never know where to start.

  5. Courtney Sheehy says:

    The author states how the ultimate success is depended largely on his talents. However from a teaching perspective the teacher wants to arouse his curiosity, focus his attention and to motivate his creative facilities. He also gets the creative juices flowing by having them create a “game” to motivate. Throughout the reading I found it interesting how he incorporated “games” in the child’s creative process. I never thought about my own process as a creative person before. After reading this article I began to think about my childhood in regards to art as well as my personal thoughts about my own creative process. I didn’t have much creative energy surround me expect when I had art but that was only for a short amount of time each week. So mu current creative process is to let your mind explore and be open to new funky ideas!

  6. Elizabeth Robinson says:

    In the reading by Paul Rand, he discusses the complexity of the creative process. He talks about the problems and solutions to captivating a students creative thinking. As he explains, the best way to “arouse his curiosity, hold his attention. and engage his creative faculties” is to set limitations. By getting his students to get to understand how to work with those limits when they’re given to you will keep them focused and more involved in their creative minds. These guidelines will help them channel their ideas; “‘A mind so disciplined should be both more abstract and more concrete.'” I relate and understand this as a designer, because I have learned that when given a specific task and project I have to work around the rules and limitations and create something that follows the guidelines of the assignment. I feel it’s not only easier to have these rules, but more exciting at the same time. I have work around the limits to come up with a design that I like and viewers like.

  7. Julia Hannan says:

    In this article written by Paul Rand, he explains that the design process is about limits and knowing them better. He goes into design education, saying that students need to feel that their time is not being wasted, but expanding and becoming more knowledgeable. Students should know the basic disciplines of their work before more rules are set for them to follow, or they will not be able to think of their own ideas as easily. With the creativity process, the limits are endless to what one can think of, however, a limit of an idea is necessary to make a good idea come to life. From reading this article, I do believe what the author is saying about limits to make the creativity of the designer better. There is a main idea which should be followed for a design, but that does not mean that you cannot express the design differently. Limits give the student a guide to follow with their thoughts, rather than a scramble of so many ideas they don’t know where to start. Design is about uniqueness and expression, which cannot be taught but only expanded.

  8. Meaghan Casey says:

    In the reading, the author, Paul Rand, talks about the creative process and how complicated and complex it can really be. He talks about how there needs to be formal limitations otherwise the teacher of design and student tend to bore themselves. He feels that with those limitations given, it could create a better product because it has a purpose and a goal that the student is focusing on. Rand speaks about “play-principle”, a way of problem solving, as well. You make something into a game where you can learn things along the way. I find that very interesting, actually. I like the idea of being able to turn something into a game to almost trick your mind. When Rand talked about the limitations put on designs, I have to agree with how that would help. As a creative person, i feel when given specific limitations, it really helps me take that and create something I think would be attention grabbing. When a student doesn’t have strict guidelines to go by, they can really get lost or even give up on their idea because they feel like they have reached a “goal” because they’ve hit the very minimal guidelines given to them.
    I found this reading to be very interesting because I’ve never really thought about the creative process like this and the idea of limitations.

  9. Jess Caldwell says:

    In this reading the author is saying that the creative process is complicated. How the success of a person is mostly based on natural talents, but how to keep them engaged is the problem at hand. He says that if a student is confined in a problem it would keep them more interested while trying to overcome the task. It gives the students motivation to finish what they started and will make them proud of themselves once they have completed the project. The author says that most design education allows students to express themselves any way they feel and are given no expectations or restraints. He suggest that though sometimes it can look really pleasing, other times it’s boring and there is no meaning to it.
    His ideas really relate to my understanding of my own process because even though I love to freely express myself, I do prefer constraint. I think having to follow certain guidelines actually helps me more as a creative person, especially in classes. It is really hard when you are given a lot of freedom in art classes because I feel it’s sometimes hard to come up with ideas and make something that will be pleasing to the eye. This can even be said when I am much older and working for clients. I may have more freedom when I am older, but I will still be confined by what the customer is looking for. I may throw out ideas to them, but at the end of the day it will be what they want.

  10. Brendan Belzil says:

    The passage is basically explaining the long stressful procedure that a designer has to go through in order to accomplish their ultimate goal. The author explains how the quality of a design almost always depends on the artists natural talents. he also goes on to say that design should be created with guidelines and create questions that need answering. I agree with both of these statements and feel that a designers work is only as good as they can make it. Each individual piece that is created needs a lot of time and dedication not to mention creativity in which is definitely pushed to the limit when their are guidelines and rules to a design. If I am forced to design a 4 legged animal, I don’t want to make simple animal that you can find on a farm or in the wildlife, I want that animal to be something unique that no one else would have thought to make.

  11. Gabrielle Holveck says:

    I believe the author is trying to get the point across that art is a creative process so it must be taught in a creative way, however, teaching art and design is an extremely complex task and a lot goes into it opposed to your typical concepts. The teaching of art requires rules but the student needs to have the desire and drive to learn. I agree with this but I also believe that some people are born with the natural talent and eye for design and it can not be completely taught. The basic principals of harmony, order, proportion, symmetry, color, space etc can be taught but that doesnt mean students will know what to do with them to make an appealing design. I really liked the line the author included saying “A mind so disciplined should be both more abstract and more concrete”. It is essential for designers to think abstract and outside of the box but at the same time to have concrete and grounded ideas. The author relates designing to problem solving and how people are drawn to that sort of thing even if it is subconsciously which is why it would make sense for designers to use that kind of technique. I agree with most of the authors points and find myself relating to a lot of the process he talks about such as the problem solving.

  12. Julie Elwell says:

    The author of this is emphasizing the need of guidelines and boundaries in art. Though according to him, the most important thing in the world of art is over all talent, offering limitations helps to send the talent in the right direction. In education, an important thing to remember is to keep the students interested. If the student is not interested, there’s a good chance that they’re not going to produce a good finished product. Keeping their interest with things like games and rules helps to keep the talent that they have on the right track rather than letting their minds run rampant.
    Personally as a designer, I believe that guidelines and limitations are important to my designs. They give me a defined starting point whereas if I was just given a blank piece of paper and told to make something cool, I would have a hard time deciding where to start and what direction to go in. With guidelines, you are given an idea of what a client, teacher, or professor is looking for and can then decide what to put into the design. When you are finished, you can look at your artwork and decide whether it is satisfactory by looking back at the guidelines. Without guidelines, you may not know where to stop, what to incorporate, or really anything for that matter. An artist may have a hard time determining whether the piece is finished and perfect without rules to refer to and base the work on.

  13. Julia Peet says:

    I think that this article raises an interesting and valid point. It talks about the importance of bringing fun into learning so that children will be encouraged to stick with their studies. I think this is critical in today’s day and age of education. Children’s attention spans seem to be decreasing every day, possibly because of all of the new technologies that they are exposed to. Because of that, they need a reason to learn. That reason could be the fun, excitement, and thrill that a professor or teacher brings into the learning atmosphere.

    Reading this article reminds me of being on a sports team. I would show up every day to practice, truly to learn a new skill, but that was not necessarily my intention. I enjoyed working out with my friends and I enjoyed the atmosphere that came with being on a team. We were all working hard and pursuing a goal together, but we didn’t necessarily realize it at the time. We had the “play” instinct that drove us. Each sports game was like a problem that we were trying to solve; we had to strategize in such a way that we outsmarted our opponent. The play aspect during practice made everything more enjoyable and it also brought the team closer together.

    I completely agree with what the author has to say in this article. Having a “play” element distracts the student from the real goal at hand: learning.

  14. Antonina Robinson says:

    “The Design And The Play Instinct” reading talks about a persons creative process. Which process is better; allowing creative freedom or provide basic rules and discipline to challenge and increase a peoples creativity? Providing simple rules increases creativity, new form, and style. If we don’t have these restrictions work would become boring. Some schools make a small attempt to guide the student’s thinking from basic design to applied design. Teaching should alternate between theoretical and practical problems-and between specifically stated rules.
    I enjoy creative freedom but, having a good teacher who can set rules for my work allows me to think outside the box. Most of the time, I like staying in my comfort zone and using skills that I learned before. My teachers are the ones who push me to go outside the box and research new ideas. With ought restrictions there is no new knowledge.

  15. Christina Lyons says:

    The author discusses the different aspects of the creative process and how we should teach it differently. The author also goes into the different creative processes of artists in varying mediums. In design, or any artistic instruction for that matter, The author shows that they want the student to be passionate about what they are creating, as well as learning and expanding as artists. The author talks of creating a balance between rigidity and relaxation in instruction. Braque talks of how limited means can stir up a new form of creativity and how if an assignment is more structured, it can make the student create and conceptualize differently. I can definitely agree to that, an assignment with more expectations and guidelines can be more tedious, but I’ve created some really unique pieces that way. Nonetheless, the goal is ultimately to make sure the student is interested and engaged in their project or assignment, while instilling discipline and motivation.

    I can definitely relate to this in many aspects of my life and artwork. I had a photography teacher in high school who drilled us on concepts. She required for us to have a certain number of ideas recorded in a sketchbook along with visuals. This was for an independent study so many thought it was going to be relaxing and an easy A, but it was the opposite. We would usually propose our concepts to her in a private meeting and she would give us her insight and advice, along with certain criticisms. After that, she would let us do what we needed and she would rarely intervene. She created a lovely harmony of discipline and motivation, along with making sure we were passionate about our projects.

    I really enjoyed how the author took the reader on a journey through different artists and their creative processes. All of them had an idea to execute it and went above and beyond to achieve it. I feel like many people I encounter are afraid to leave their comfort zone and try something different. Designers are constantly having to go out of their comfort zones in hopes of creating something innovative and well done. They always have to solve problems and prevent others from arising. One can get easily tripped up, but the important thing is how you get back up from it and I think that’s something that should definitely be taught in all aspects of education, every experience is an opportunity to learn.

  16. Cat Avery says:

    After reading the design and the play instinct, I noticed that the author talked a lot about simplicity and playfulness. With every design, there’s a starting point and it starts off simplified. Every type of design, architects, painters, drawings, mathematical systems, starts off with a plan. A geometric layout is used to design a plan, and after this there is plenty of room to use creativity and playfulness in the design. I think this is a good process because it gives the student a starting point, and then allows them to think abstractly.

  17. Nick St. Amour says:

    In the reading “The Design and the Play”, the author Paul Rand compares the creative process to a game. You need to know the basic rules and understandings to play the game of Design. The reading states a problem with defined limits, implied or stated, and is conducted to the instinct of play could grab someones attention with a meaningful solution. Renaissance teachers used this play-principle, teaching children about difficult subjects while creating fun games for the children to enjoy. Without that play-principle, the children way back when would end up getting bored not learning a thing in class. Rand compares the play-method to design by saying being creative is just like playing a game, however you need to know the rules before you play. With this method you can define the rules which then could forward the designer into playing their own “game” or creating a smart design.

    Rand believes that the problem with design education is that there is a lot of freedom of expression however no rules. Without the rules of the game there is no game at all. Students should learn the basics of design in school and learn how to set the rules for their own creative game. After learning the basics, the student shall apply that knowledge and have fun while playing around with designs to create a product which is meaningful and useful.

    It’s funny how Rand compares designing to games. In middle school when I had trouble with my classes my father had told me that school is just like a game. You need to figure out the rules of the game and then play until you win. However with Design, I now understand this connection of making the rules to my own game. My creative process is super unorganized with thoughts running through my head without categorizing them. I would honestly just design what I thought would look best on the computer and be done. With this game theory I can take what I know from past classes and create rules for the next design (or game) that comes my way.

  18. Dylan Cobelli says:

    The general theme of this article is that limitations can aid creative thinking. It makes sense because if you given restrictions, such as trying to creating a image out of triangles, then you will naturally try to figure out the many ways you can fit the triangles together. The well defined problem of working with triangles gives the a designer tight space with which they will want to explore what’s possible. Whereas if they are given a massive collection of tools such as Photoshop and are told to just make something with it, they’re going to spend a lot of time just planning what to do. As much as people desire freedom, without restraint it’s easy to feel lost or overburdened. For another example, as people get older they gain more power over their life, but along with that power comes all the worries of the adult world people have to deal with. There’s a sweet spot between total freedom and restraint that gives a person an empowering sense of control over whatever it is that they are doing.

    I imagine the author thinks that design education should involve students being given explicitly defined problems to solve allowing them to apply understood design principles without worrying too much about what the limitations actually are.

    His theory of turning problems into games by defining them better meshes pretty well with my creative processes. I get pretty frustrated when teachers give out vague assignments, what is supposedly “assumed knowledge” easily becomes pretty esoteric for me. Having restrictions being set in stones makes doing work a lot more enjoyable for me and allows my thought process to feel more fluid and unrestrained.

  19. Austin Drouin says:

    Through reading this article, it is made clear that the process in which professors of design must go through to teach their students in a well and effective way is; both highly complex and difficult. The complex nature of this career field is that in order to succeed the student must need space to explore his or her own imagination and talents to develop the skills and techniques through practice. However this is where the complexity comes in, because its is extremely difficult to allow students complete freedom and still expect them to learn and create meaningful pieces, and to the contrary its also impossible to set bold boundaries and rules by which they must follow because students become quickly bored and unfocused with such problems.
    These ideals are greatly similar to mine, there is a quote in the passage which states; “they have got to be made to feel they are studying something, and are not merely executing intellectual minuets”. This quote sums up how I feel about design education, in order to effectively learn, I believe a student needs the room to explore his or her own creativity and techniques, the ability to see progress in their works, and the ability to solve problems which require the employment of certain techniques, but do so in a fun and challenging manner.

  20. Joseph Sullivan says:

    Paul Rand, the author of this reading, is concerned about the modern students ability to think in a creative way. Rand believes that if a student in today’s world were to be given a problem to find a solution for, instead of giving a solution that involves any sort of creative or personal thinking, the student will more often than not give the “logical” answer. I order for a student to be successful they need to be given complete freedom of creativity to explore, the problem is that in a classroom environment this can prove to be difficult solely because there needs to be some sort of guidelines in a classroom. When setting any guidlines in creativity, one would feel limited no matter what has been set in place.

    I agree with Rand on this matter. Students in today’s era are limited in what they can accomplish creatively. This is due to the innate nature of the classroom however and there isn’t really much of a way to change the way schooling works. There always needs to be some order in the classroom and no matter how unfortunte it may be, it really leaves little room for personal expression.

  21. Joseph Miffitt says:

    Our author found that without certain factors at play, the creative process was meaningless and monotonous. He describes two in particular when facing a problem; subject that is studies and the method of doing so. He argues and supports the idea a certain process following three key stages. These stages are motivation, test of skill and ultimate reward. He argues without challenging possibilities and an element of play, both the teacher and the pupil will inevitably be bored. There is a balance that must be appreciated however, one with discipline creates a more abstract and concrete solution to their problem.

    I agree with our author and specifically so on the topic of discipline and the balance of it. I personally have found balancing discipline within my work to be a challenge. The authors mentions a lack of discipline leaving the subject to what i interpret as chaotic and unboundaried freedom. This has its time and place but certain rules grant access to much more creative and thought provoking outcomes. This is how I aspire each day to think.

  22. Kelsey Rogers says:

    After reading the article I feel like the author is trying to tell us that everyone can be creative and that due to the way we have been taught some people are limited to what they are capable of. He relates this to design education, sometimes simplicity is key if it gets your point across, it might be strange but if you feel confident with it then you should feel self reward because it shows yourself your skills. You will have to work so be motivated and everyone learns different so they should be creative with the way students are being taught.
    I like to think of myself as a creative person and sometimes I like the idea of rules so my idea can be more put together, but I also feel that rules limit creativity if they are too rigorous. I feel like we should change teaching styles so students can dig deep and be as creative as they can be and not feel limited.

  23. Todd Gaunt says:

    You are playing with what you’re working with during the creative process, rather than to follow strict guidelines and rule in a formulaic structure. Unless the rules are bent, or “play” isn’t allowed with the project, it will be difficult to have a creative workflow. To teach this it differs from student to student, but to educate students in art, one must teach to reinforce strengths by making resources scarce and projects contrained while teaching through something active, like a game. Not to teach formulas and methods, but instead give guidelines, show examples of good work, show examples of bad work.

    My ideas of the creative process and teaching it are very similar. I always try to narrow my scope and to stick to certain guidelines/ reference work I created beforehand, and projects that have constraints or limited resources have always been my most successful. Overall, I agree with Rand on his ideas of teaching and being creative.

  24. Natalie Cartier says:

    In the reading, by Paul Rand, he discusses how the design process is complicated. That freedom and self interest are important for the creative process but guidelines and discipline are critical. Without guidelines and discipline students become bored and unmotivated. The solution to having students engage in their creative potential is guidelines and discipline. This way a student won’t get lost in their own thoughts and ideas which will result in a solution with more meaning and purpose to it. I would agree with Rand, guiding student’s thinking is going to grab and hold their attention more than letting them do it themselves. I have personally had a teacher that had little to no guidelines with their teaching and it was very difficult to find the solution they were looking for when I did not even know what the problem was to begin with. I believe that it is easier to focus all your thoughts and ideas surrounding one problem/topic than just letting your mind wander not completely knowing what you are looking to do/solve. Guidelines help put ideas into a structure that is needed for even greater ideas to be born.

  25. Danielle Vizard says:

    In this reading by Paul Rand he tries to explain how students need freedom and need to learn to be creative. Rand talks about how if a student wants to be successful in not just graphic design but really any pursue in art, they need their own room to be creative and to explore their own talents that lay within them, yet as professor there needs to be a balance in being free to create, and also learning and expanding your knowledge at the same time.
    I think back to my high school, I took graphic design for three years and I had the same teacher for all of them. I felt as though she didn’t exactly teach me much it was more of her handing out papers that gave us step by step how to do a project she wanted us to do and then we would never work on that skill again. With the combination that she didn’t know how to control my class and teach us in a way that would help us expand.

  26. Jenna says:

    Paul Rand states in “Design and the Play Instinct” that in order to be successful, you must be disciplined and look at the factors of what goes into a problem. If you don’t have any motivation, a goal, or any sort of interest, you’re not going to fulfill the task at hand. While creating, it’s a necessity to have rules and disciplines, the outcome is not going to be what you’re looking for. Perception, judgement, concentration and improvisation are just a few things that are necessary for becoming successful. If you are to follow these easy guidelines/rules, success will come with whatever you do. Although we need all of these guidelines to become successful, he agrees that it’s also important to be creative while creating anything.
    I have to agree with mostly everything he says in the article. If you don’t have any sort of goal, you’re not going to get the outcome that you’re looking for. It’s also important to not forget to be creative in the process of doing so. I took three years of graphic design in high school, and even though our main goals in the class were to get our work done and hope that our designs were good enough to be used, whether it was on a poster, logo, or t-shirt design, we made sure to be set goals for ourselves while being creative throughout the entire process.

  27. Bailey Rose says:

    In this reading by Paul Rand he discusses his idea of the best method to engage students in their creative process. Teaching a class that is based on creativity can sometimes be difficult but Rand explains his theory on the best way to accomplish this. He believes that giving students guidelines and order, will surprisingly result in more creativity rather than if the student is given complete creative freedom. This is pretty controversial to what one would usually think but I can definitely attest to his theory. I like the way he explains his ideas by comparing this way to teaching to a game. What fun is a game if theres no rules or structure or motivation? Learning creatively is the same way. In my years of schooling I’ve taken many artistic classes and I have had many different teachers with different styles. I have found that all of my best skills in art, I’ve learned from my teachers that give strict guidelines to the projects. Although I do agree with Rand’s ideas, I also have to say that teachers who give total creative freedom is not bad. In these classes, however, I don’t seem to learn as much. Without guidelines, I tend to stay in my comfort zone, and as much as I enjoy it, the end result is that I haven’t learned anything new. I see qualities in both methods of teaching but Rand has definitely opened my mind to the world of strictness in a creative world.

  28. Mikayla Doggett says:

    There must be interest in order to learn. As “The best Renaissance teachers, instead of beating their pupils, spurred them on by a number of appeals to the play-principle.” They suggested that with some order a student can create great things. With too much structure, the student is limited and with too little structure they can be overwhelmed.
    I find that this is true for me. When I’m creating something on my own I often have difficulty coming up with ideas. My mind gets overwhelmed with all the possibilities and I can’t focus. With too much structure, everything ends up looking the same, and my creativity is wasted. By providing some structure without limiting me too much, I can create things easier.

  29. Sean Kiziltan says:

    In order to learn more and create, one must be curious, and with curiosity, one will find more perspective to feed their creativity. Sure some may think that creativity will be boundless. What Paul Rand brings forth is the idea of purpose and use when you use your imagination. It may sound counter intuitive to someone at first however, it does make sense. I remember sometimes myself, I might not come up with something to draw because I have no motive. But when I bring up an issue or theme for instance, I might come up with a general cartoon idea to draw along with that situation as my guideline to create something relevant to it. Like writing a paper, you may wish to follow a specific side or bias, in order to get somewhere and find a thesis.
    Like an art class, having these guidelines create a goal of discipline in your work to create a piece that is strong and meaningful. When we look at architecture, what purpose does the building have? We would ask what appliances would be required to solidify its purpose and to meet its demands. So if an architect wishes to create something promising, the first thing they will look at is the square space they are given for the location, fit the most convenient appliances, then work from the ground up. This process requires your own perspective and what you are given to work with. You would have to have knowledge about electrical situations, as well as many OSHA regulations and so on.
    I know that my artistic ability improved through last year as a freshman in Keene, because the classes were demanding and forced their students to focus on a subject, work with certain materials, with simple rules.

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B Anatomy of the Letter

SafariScreenSnapz021

Read

Read this guide about identifying the parts of letter forms.

 

02_Type_Anatomy_Addendum

Study

Download and fill out this sheet. You will be quizzed on it.

Type Anatomy Quiz

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í Two Letters

Two Letters

Using only two letters create a series of dynamic typographic compositions. There are many forms these compositions can take. Experiment with large and small letters, combining similar forms, contrasting very different letter forms. Ultimately your goal is to create beautiful and dynamic form by playing with letterforms.

Download the fonts here…

What is flow? 
As a designer one of your jobs is to control the attention of the viewer. By the design choices you make, you guide the viewer around the page. Your compositions will naturally have a flow to them. The viewer will start looking at something on the page and her eyes will move around the composition before coming to rest on a focal point. As a designer you have some influence over this process. Create compositions that activate the gaze and delight the eye.

Your objective with this assignment is to:

  1. Understand how shapes interact to produce foreground and background relationships.
  2. Learn how to manipulate letterforms using Illustrator
  3. Create dramatic and dynamic visual compostions.

Rules of the Game

  1. You may only use two letters per composition.
  2. You make only use Garamond, Baskerville, Didot, Century, Helvetica.
  3. You may only scale and rotate.
  4. Do NOT stretch any letters.
  5. Both letters must be black on a white background.
  6. All work must be printed on a laser printer
  7. All work must be trimmed to size (6″x6″)
  8. You may use UPPERCASE or lowercase or a mixture of the two.
  9. You may use only the regular (not bold) and italic fonts of your typeface.

Make 25 Compositions
Make 25 6″x 6″ compositions in Illustrator using any two letters from the five class typefaces: Garamond, Baskerville, Didot, Clarendon, Helvetica. You can use as many different pairs of two letters that you wish. The letter pairs do not have to be the same, but you must use two different letters for each composition.

  1. Do 5 using two letters from Garamond
  2. Do 5 using two letters from Baskerville
  3. Do 5 using two letters from Didot
  4. Do 5 using two letters from Clarendon
  5. Do 5 using two letters from Helvetica

Think small / large / contrast / asymmetry  / space / drama / focus / flow

Format: 6″ x 6″ trimmed
Output: Laser (no inkjet)

Printing
Each 6″x6″ square must be printed and trimmed to the exact size using crop marks. When you print DO NOT use the “Fit to Screen” function located in the print dialog. I usually generate a PDF and print from Acrobat.  All work must be submitted in an manilla envelope with your name in the top right corner.  Folded and dog-eared work will not be accepted.

Due Monday, September 21

1. One PDF with 25 compositions on DropBox in your your folder/03_two_letters/lastname_twoletters.pdf
2. Choose ten of the most diverse compositions and print and trim to 6″ x 6″ ready to hand in.

 

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B Manilla Envelope

MANILLA

1. Get a 9″ x 12″ manilla envelope. (You will likely need 3 or 4.)

2. Write the following neatly in top right corner of the front of the envelope.

3. Write your first name last name on one line.

4. Write the name of your class on the second line.

5. Write “Fall 2015” on the third line.

6. Legibly write the name of the tool on the back in pencil

7. Insert work neatly inserted inside.

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B The Five Classic Typefaces

fiveclassic

Download the Five Classic Typefaces Here…Five_Classic_Typefaces

Read
Explore these Links.

Designing with Type 5: Identifying Typefaces

The Five Classic Typefaces | Steve Bowden: Endicott SP13

A Simple Overview of the 5 Classic Typefaces

Read them and respond as a comment to this post.

Tell compare two of the typefaces: one you like and one you like less. Explain why they are different and what informs your opinion. It is not good enough to say “I just like it”. Be specific about the type attributes.

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28 responses to “The Five Classic Typefaces”

  1. > Jamie Halloran says:

    The two typefaces I’m comparing are Helvetica and Century. Out of the two, I prefer Century over Helvetica. Century has a more curvier, thinner style, as well as a better flow to it. Helvetica on the other hand is more blockier, bulkier, and bolder. It stands out of the crowd and shouts “look at me”! I chose Century because it has a very dainty feel to it compared to the other fonts. It reminds me of my own hand writing and something you would find on an important document. I didn’t like Helvetica that much because to me it seemed very plain. It just reminded me of any bold title you would see on every package at the grocery store (which is not a bad thing). I prefer interesting fonts that have a curvier sense to them. It gives them more “life”, like a person is writing it.

  2. Joseph Sullivan says:

    Century and Baskerville seem to be my favorites out of these classic typefaces. I say this because the look of century is so classic in itself, perhaps it’s called “century” since the roots of this type can be traced back for centuries! It’s a very unimposing font, as it’s easy on the eyes and the reader should have no problem focusing on each word. Baskerville is a bit different in this way as the font is more condensed. The letters seem to be much closer together and while I believe that this font looks very clean, I feel as though it is also possible that the smaller the font goes the more difficult it may be for some to focus on the letters. Overall however, this font does look very nice when utilized correctly.

  3. Julia Peet says:

    My favorite of these fonts is Garamond. I like how the letters are all rounded and wispy, but they all have tails to them. I also like Century. I like the old style lettering because it looks like something you would find on an old newspaper clipping. They have an almost medieval appeal to them. I think it is because of the way the letters all have tails that are sharp and jagged. I don’t really like the Helvetia font because it is too bold and plain. There is too much simplicity to it that does not appeal to the eye. The Century font is soft and easy flowing while the Garamond is thinner and sharper.

  4. Mikayla Doggett says:

    I like the century font. It reminds me of a typewriter. It has character, but is still elegant. It seems like a font that can be used for multiple problems. This font seems sophisticated. I love the serif fonts. The letters seem to flow together well, creating a balanced composition. I did not like Helvetica. This font is overused. It is too main stream. The letters, unlike century, have very little character, which is probably why people are inclined to use it more often. When looking at Helvetica, it doesn’t catch the eye and is therefore less memorable. It isn’t an awful font. It’s modern and sleek, but I prefer the serif fonts. They seem older and more vintage.

  5. Matt deWolf says:

    I personally liked navigating through the designing with type website. I found that it was very user friendly and quite easy to get through all of the different tabs. The tabs also contained a lot of information that was easy to understand. Nothing was too technical or hard to navigate.

    Baskerville is the font that I like best out of the bunch. It has a professional but relaxed look to it. I think this is attributed to the fact that it is a serif font that is thinner than Garamond. Helvetica is my least favorite font. It is too plain and over used. Although it is an easy font to read it has no surprise factor any more and elicits no emotion.

  6. Christina Lyons says:

    The two typefaces I chose to compare are Didot and Helvetica. Didot I chose as my favorite typeface. I actually used Didot quite a bit in my other classes. I really enjoy this typeface, because it has a modern, sleek look to it but also has a classic feel to it. Didot has a very stylish look to it with the varying thick and thinness in the letters. I love the top part of the lowercase “t” in Didot with that nice little curve on the top. Aesthetically, I find DIdot pleasing to my eye. My least favorite is Helvetica in this comparison of typefaces.

    Personally, I think Helvetica just is so different compared to the other typefaces listed. It’s a very bold and simple look. Helvetica was used for functional purposes and to be put on signs. It was created in 1957 where typography was becoming more experimental. The other typefaces listed above are classic and were created in the 1500s and even 1800s. I just don’t like the look of Helvetica compared to these other typefaces, it’s a sans seriff fonts and all the others contain seriffs. It looks very jarring and harsh when set next to the other typefaces and stands out in an unpleasing way.

  7. Hailey Carlson says:

    My favorite font is Garamond. It is very old fashioned and I like the style. It is very elegant looking along with simple at the same time. It looks like something you would see in a newspaper a long time ago or an old book! I love how the letters look, something about it is just satisfying to my eye.

    I am nit a huge fan of the Helvetica font. It doesn’t do much for me. It is almost too simple and there isn’t much to it. It looks like you could take a sharpie and copy this font without even trying. One thing that is good about it, is how simple and practical it is. It is very clear and readable and I’m sure a lot of people like that. I prefer fonts that have more spunk to them and look like they have personality in each letter. Helvetica is too plain and bulky.

  8. Antonina Robinson says:

    The two fonts that I find appealing are Transitional and Slab Serif (Egyptian). The Transitional lettering has more curvature and smoother flow that I find very attractive. However, the Slab Serif(Egyptian) has less curves and the text is more blunt and has more angles. It reminds me of texts that I see in magazines and books. The two fonts seem similar but have opposing differences.

  9. Kate Jones says:

    The two fonts I like are Helvetica and Didot. I am a huge fan of Helvetica (especially after watching the documentary Helvetica). Helvetica is a swiss Sans serif typeface that was made in 1957. Im attracted to it’s slightly condensed letters and clean design because not only is it very readable, but to me it gets straight to the point. I like Didot as well but it’s not nearly as universal as Helvetica. Helvetica has the ability to be used to say so many different things. Didot, a modern typeface made in 1788 has a strong contrast between it’s thicks and thins, as well as a strong vertical stress. It was the first modern typeface among the older faces known as Old Style. What draws me to Didot is it’s bold expression that comes from it’s contrasting thick and thin lines.

  10. Brendan Belzil says:

    The two fonts I have chose to compare are Helvetica and Century. I prefer Helvetica of the two because personally I enjoy more modern looking sans serif fonts that help broadcast futuristic looking media. All sans serif fonts are typically very smooth and simple while serif fonts are very contour and complex. Century would probably be my favorite out of the serif fonts if I wanted to reach more of a vintage or classic look. I would use both of these fonts in the future it just depends on the design and which direction it is going towards, modern or classic.

  11. Cat Avery says:

    Didot and Baskerville are two very different fonts. Both are used for personal or design use, but I would prefer Didot over Garamond. Didot has such a bold and interesting look to it, it draws your attention to it. The thick and thin lines combine to create this effect, and I think it does a good job in grabbing my attention. On the other hand, Baskerville is a little harsh for me, and doesn’t seem to flow, like Didot does. I don’t think this font fits together well, It seems choppy and awkward to me. It doesn’t catch my eye as much as Didot or other fonts do. Both these fonts will get the job done, but I love the characteristic and feeling Didot creates.

  12. Todd Gaunt says:

    Helvetica Neue and Garamond are the fonts most seperated by age, and it shows. As time passed, printing went from looking similar to pen and ink writing, to impossibly perfect lettering. I like Helvetica more than garamond because it’s a very common font and I prefer simple and easy to read fonts because I work on a computer programming so much. I really dislike garamond as a computer font, however I think it looks nice for books or as a decorative font, but its just less readable than helvetica. Garamond is a better font for real paper, while helvetica is a winner on the computer.

  13. Dylan Cobelli says:

    The font i took a strong liking to was Didot, while Century on the otherhand i didn’t like so much. I really like Didot’s heavy contrast between the thick and thins, it gives it a very fragile look. I also like how spaced out each of Didot’s letters appear, it makes it look like each letter stands out on its while still maintaining the cohesiveness needed for a flexible typeface. Century isn’t such a bad typefaces, there’s just a few little things about it that i personally don’t care for. I don’t like Century’s slab seriffs, it’s too distracting for me. Also i feel like the curves aren’t quite as interesting or varied as some of the other typefaces such as Garamond or Baskerville. Century probably has it’s uses, but i’d rather stick with Didot.

  14. Gabrielle Holveck says:

    My favorite out of them is definitely Garamond because of it’s elegance compared to the rest of the types. I prefer the open and round letter forms because they make it seem like a friendly happier type rather than the other dull ones but it’s not too casual at the same time. My least favorite is Helvetica because it’s just boring straight letters with no elegance or excitement or anything. Garamond has the rounded edges whereas Helvetica is just cut straight and it may seem like a small detail but that small flair is much more appealing to me personally.

  15. Julie Elwell says:

    My favorite font out of these five type faces is Century because of its thick serifs and the over all curvy look of some of the letters, like the tail on the lower case ‘y’ for example, or the shoulder on the letter ‘r’. I like the natural boldness of the font along with its uppercase letters. It also is very legible.

    My least favorite font out of these five is Didot because of its extreme thicks and thins of the horizontal and vertical lines. I think it would work well as a short heading, but as body text I think that the reader would get distracted by the extreme variation of the font itself.

  16. Athena Nathan says:

    Century and Baskerville fronts seem to be my favorite as of now because I like how fluent the letters are corresponding with one another. The terminals on the letters gives the font more of a dramatic and playful look. It is not as serious as Helvetica, which is very straight forward and cutting edge. Didot is probably my least favorite because I do not like how skinny the legs are and it looks too old modern fashion for me. I feel like it is a font that the elderly would enjoy using.

  17. Nick St. Amour says:

    The two fonts I’ll be comparing are Didot and Garamound. Didot is the font I like the most, something about the symmetrical letters appeals to my eyes. Didot is a Rational Serif which contain super thin looking serifs with no curvy brackets. Garamound is the font I don’t enjoy out of the 5 different fonts. It’s a humanist serif which has humanistic brackets and mimics the looks of hand writing. This is nothing special because we see our own hand writing everyday. Didot just looks fancy which I can imagine seeing this font on a cover of a fashion magazine rather than Garmound which looks like the boring typeface cousin of the Harry Potter logo.

  18. Jess Caldwell says:

    Helvetica Neue and Didot are very different fonts, but have a professional look to them in their own way. I believe Helvetica Neue could be used for just about any company, while Didot has that specific look that would be for a fashion company. I prefer Helvetica Neue because I like the simplicity of it and I believe you could use it as the title or the body of a page and it would be easy to read. Didot has more of a pen like quality that makes for a great title, but I believe it would not be legible if shrunken down as a body text.

  19. Julia Hannan says:

    My favorite typeface is Baskerville over Helvetica. Baskerville is much classier and feels more sophisticated to me than Helvetica, which seems very modern and unoriginal. I love Baskerville’s style and how it looks as if it is from the Roman times. It is not as hard as Helvetica, but is not soft and vulnerable. Helvetica is large and in charge with how its letters are designed. Helvetica is overrated to me because it is used so often for billboards and other company logos that it is seen everywhere. I believe Baskerville should be used more in expensive and classier brands, because it feels more exquisite.

  20. Courtney Sheehy says:

    Out of the five typefaces we use, Didot happens to be my favorite font. I enjoy looking at the cleaned lines of the sperifs. It gives off a clean lined look which i am attracted too. It gives off a neat and deliberate feeling when you look at this specific type face. Helvetica Neue falls just short of Didot for my personally preference. Helvetica is also a clean lined look. The letters are organized neatly; Also they look like “block” letters. Block letters remind me of posters that one would make for a car washes, garage sales, as well as sport posters, which brings back memories!

  21. Kelsey Rogers says:

    My two favorite fonts have to be Didot and Baskerville. They just really capture my attention, especially Didot with its thin flat serifs and how professional and classy Baskerville looks. They look like fonts you would use on like invitations or things you want to look clean and simple. I would have to say that Helvetica is my least favorite font, due to the reason that it looks elementary and boring with its bold, thick block lettering. Helvetica looks like the font you would use if you want to catch some ones attention such as a caution sign.

  22. Christian Alejandre says:

    Out of the five classic typefaces, I would have to say that Didot is my favorite and Helvetica is my least favorite. I’m indifferent about the fonts in-between because of how similar they are in appearance. I don’t hate them but I don’t think they’re absolutely incredible. They’re just kind of there, and they work great for big blocks of body text.
    As far as Didot goes, I love the modern look of it. It’s clean, elegant, and overall just aesthetically pleasing to the eye. It screams city to me. I can picture it gracing the opening titles of a movie (you know, when a song plays in the background and the camera pans over New York locations while text appears on the screen introducing the cast). I think the contrast between the thicks and the thins of the text really add something spectacular to it because of how severe they are. I also really enjoy the fact that it still looks good in uppercase, which is hard to find in some fonts. Sometimes I’ll find a font that I like in lowercase, but as soon as I make the switch to uppercase everything goes haywire and it looks like a completely different entity. That’s never fun.
    The thing about Helvetica is that I don’t necessarily dislike it as a whole, I’m just not really a fan of the regular version of the font. I have seen many companies use the font as a base and alter it a bit, and I liked it in that case. I also really like Helvetica Light, which is just a variation of the same font. Something about the plain, regular Helvetica Neue is too dull for me. It’s straightforward and to the point. It’s a sans serif font. There just isn’t anything too fun about the plain black regular variation of the font on a white page unless something is done to liven it up, in my opinion. Thank God I have 4 other fonts to choose from for now, right?!

  23. Danielle Vizard says:

    The five classic typefaces have a lot of similarities but many more differences. My favorite typeface I would say is Didot, I like this one the most because of how simple it is. I think this font is much more modern then the other ones and makes for a clean easy reading font. My least favorite typeface out of these five is Helvetica, its not that I don’t like Helvetica, it’s just my least favorite out of these five. I find this font to be more boring and just really pain. However this font is one of the most popular fonts and is used for everything everywhere.
    Didot and Helvetica are very different from each other; Helvetica is much more of a plain, bold font very easy to read doesn’t have a lot of pizzazz to it, where I find Didot to have much more of an interesting type to it, its thin and I think it’s the way it’s more modern pulls me into it.

  24. Bailey Rose says:

    The two fonts I chose are Century and Didot. My favorite of the two is Century. They both have their own qualities and I could see myself using both for future projects, depending on what the word/message is or how I want it to be portrayed. I like century because it has an old or ancient feeling to it. It looks like the type of font that would be used to engrave words in an old town in Europe. The bracketed serifs are what gives it this feel, I think. Also the stable roundness to the letters. I like the way the stress in the letters is there but not as noticeable as in Didot. It looks a lot more natural and more like handwriting.
    Having said that, Didot has some qualities that I like as well. Didot feels much more sleek and modern. Its obvious that it’s not supposed to look like handwriting or natural because of the sheriffs having no brackets to make it flow better, and the kerning is much further apart than natural handwriting. Didot and Century are similar in the way that they both have vertical stress. Other than that, however, they are very different.

  25. Natalie Cartier says:

    Two typefaces to compare would be Didot and Baskerville. I prefer the font Didot because it is modern yet has a classical feel to it as well. I really like the variation of thickness and thinness about the letters. It catches my attention. For example the letters of capital O’s and D’s are very thin on the top and bottom but thick on the sides. There is just something appealing about that to me that captures my attention and draws me in.
    I am not a huge fan of Baskerville font. I don’t like how the letters are very close and the letters seem too wide. For example, capital K, E, and L in Baskerville font are very wide for their x-height. Although, it is a font that can be easily read, it just isn’t one of my favorites.

  26. Jenna says:

    My favorite font out of the five is most likely Helvetica. I really like how simple it is in terms of the lack of serifs, and I personally it always looks very clean. As someone with a small case of dyslexia, Helvetica is the easiest one to read for me because of the lack of serifs. In general, I think that San Serif fonts are the easiest to read, where as Old Style fonts are harder for me to read. Garamond is an Old Style font and it is much harder to read than Helvetica because of the heavy brackets, lack of even thickness and having very little contrast between thick and thins. I don’t think that it’s a bad looking font, I think that it works in certain cases, but it is definitely much harder to read than Helvetica.

  27. Austin Drouin says:

    My favorite fonts out of the five classic typefaces are both Helvetica and century, preferably I would choose Helvetica because its classic, simple, and bold design have led to some of our worlds most recognizable logos. Also I thoroughly enjoy this font because of its legibility to a greater and vastly diverse audience, the letters are clear and distraction free. The typeface I like the least has to be Garamond because I feel that even thought the letters are formed to replicate the forms of natural handwriting, I have found that it is often hard to read because of the heaviness and boldness of its little contrasted lines.

  28. Sean Kiziltan says:

    I would compare between Baskerville font with Century. Between the two typefaces, I like Baskerville. Among the list, I feel that the features and spacing leave the letters distinguished and lined up very well. Letters appear wholesome and dark, but elegant and curvy. Their roundness builds up the look of them and allows them to mesh well next to each other. Their axis is very vertical, doesn’t look very slanted at the same time.
    The Didot typeface seems to flattened, and the thinness of the curves leave the letters not as distinguished, although they are farther apart between letters, they are still quite thin between major parts of each letter, Like the two ends of an uppercase ‘D’ or ‘O.’ It seems too kerned apart.

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í Tool Montage : Tools of the Near Future

tool_montage_drill_wrench2-01

Design a series of 5 new “Tools of the Near Future” that solve problems that (may or may not yet) exist now. These tools should have plausible functions based in a specific context (for example: brushing your teeth while bike riding). The tool doesn’t have to be practical however and you are free to express implausibility and whimsy. Remember, this is about tools right? 🙂 Be prepared to answer these questions:

What problem does it solve?

How does it do it?

What is it called?

 

Build on your Previous Research
You can make tools from ideas you have already have or think up new ones. Go back to your Mind Maps to find new words and ways to look at the problem or make a new mind map to get you thinking differently. Write down twenty more tool pairings.

Make Thumbnails for 10 ideas
Select 10 of those tool pairings to explore with thumbnails. Make 3 sketches of each of your 10 tool  combination ideas. You will have 30 sketches, or three sheets when you are done. Each sketch must be a completely different idea from the last one. Use different angles of tools for variety.

Use this template for your thumbnails

Choose 5 Tools to Create
Select 5 Tool Combos from your 10 thumbnails and make them using PhotoShop bitmaps in the program Illustrator.

The steps to prepare the images are :

  1. Collect Images: For both tools in your tool pair hybrid you will need  3-5 images of each (different types & angles)
  2. Medium Size: Source images should be between 600-1500 pixels (not to small, not too big)
  3. Number of Source Images: For 5 tool combos you will need approximately 30 images. This means that  5 pairs comprised of 2 different tools = 10 unique tools to research. For each of the 10 you need 3 images of each = 30 source images.
  4. Choose wisely: Think about the ways that the tools can combine. Sure a flat side view works but can you use dynamic angles to create more interesting final images.
  5. Find Interesting images: The best tool images may need to be separated from the background. Some tools will be silhouetted already, but many of the interesting ones will not. Don’t be afraid to work a but to silhouette the tool.
  6. Turn the images into bitmaps using only HALFTONE functions (not dither or 50% threshold). Keep the dot patterns noticeable but not too chunky or fine. We want all the images to be able blend well so very course halftones and very fine ones won’t mix well.
  7. Create bitmap photoshop .PSD images for each of your source images and save them with names that informative : your initials + tool + dot pattern + .psd = RH_hammer_19round.psd
  8. Watch these tutorialsIsolating and Enhancing Images for BitmapThere are 25 minutes of instruction that will show you what you need to know.

    Isolating and Enhancing Images to Make Bitmaps / Part 1


    Isolating and Enhancing Images to Make Bitmaps /  Part 2

  9. Bitmap Format: All images must be BITMAP and saved as .PSD.
  10. Separate in Folders: Save all Bitmaps separated from your source .JPG files from the web
  11. Name them Correctly: All shared images must be prefixed with your initials…”RH_hammer_19round.psd”
  12. Upload and Share: Create a folder for yourself  on DropBox in “GD_2015FALL” and upload your bitmap photoshop (.PSD) images to “GD_2015FALL / GD Tool Bitmaps / [ last – first ]”

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Build your Tools of the Near Future in Illustrator.

  1. Create a new illustrator file that is 6″ x 6″
  2. Import your images using: command + shift + ‘p’ / DO NOT DRAG AND DROP…
  3. Combine the images in creative ways. There should be only two images combined, but you may repeat one if necessary.Clipping Paths for Bitmaps in Illustrator
  4. Use the Menu : Objects > Clipping Mask > Make  to hide parts of your images.
  5. You will need two (or more) variations of each of the future tools. Combine the tools in different ways or use different images to express the idea.
  6. Make a folder called “02_Future Tool” in your own Personal DropBox for your final illustrator Tool Montages.

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  1. Save all Illustrator files as .PDF (not .ai)

Adobe Illustrator CC 2015ScreenSnapz001

Have fun and ask questions if you have them.

 


Due Monday, Sepetember 9

  1. Thumbnails for 10 tool pairings ready to hand in (photocopy from sketchbooks if necessary)
  2. 5 PDFs with 2-3 versions of each future tool saved in a folder called “02_Future Tools” in your own Personal DropBox.
  3. 5 more Future Tools created with classmates images saved as PDF in “02_Future Tools” in your own Personal DropBox.
  4. All tool bitmap files saved in your folder on DropBox: GD_2015FALL / GD Tool Bitmaps / [ last – first ]

 

 

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í Tools Mind Map

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Combine two different types of tools together into one image using a forced connection.

Create images that are as seamless as possible. Design 10 unique and compelling tool montage compositions.

Mind Map a Lot of Ideas

Create three mind maps on the subject of TOOLS with your classmates. Read about Mind Maps in the Graphic Design Thinking Book on page 22.

1
The mind maps should be on 8.5×11″ white unlined paper.

2
Use a strong thin black marker.

3
Write clearly and legibly.

4
Draw lines in between ideas.

mindmap

 

Combine
Make 25 incongruous pairings of tool names. The stranger and more interesting the better. Choose words that evoke images or ideas in your mind. Use these words to search for images and to inspire your ideas. You may use a tool or one in two different pairings if necessary. Write down these twenty tool pairings.

Select
Select 10 of those pairings to explore with thumbnails. Make 3 sketches of each of your 10 tool  combination ideas. You will have 30 sketches, or three sheets when you are done. Each sketch must be a completely different idea from the last one. Use different angles of tools for variety.

Image Research
While you are sketching it may be helpful to see images of the tools you are drawing. Collect 3-5 images for each tool. Put them a separate folder for each pair to organize them. You will need to collect around 60-80 images. Don’t worry, it will not take long. Consider using specific search terms “ball hammer”, or “ww2 bomb” instead of just ‘bomb’.

Read
Read about Forced Connections in GD Thinking…

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GD Thinking / Forced Connections


Due Wednesday, Sepetember 9

  1. 3 Mind Maps per group. Each member should Photodocument them to use in your personal research.
  2. Do 3 thumbnails for each tool pair (three sheets of thumbnails)
  3. An organized collection of research images for each of your tool combinations.
  4. A web post documenting your research.
    (categorized as “Tool Montage Post”) The purpose of this post is to encapsulate your research and preserve it for the course. Include the following:
    > A few words about your response to this project.
    > One of the mind maps from your group.
    > Your 25 possible tool combinations as a list: 1. hammer + garden hose, etc
    > your 10 choices and a sentence as to why this would be fun to do.
    > A few of your best thumbnails. Not all of them. Just a sampling of the best ones. You can use this template to organize your drawings: tool_montage_thumbnails

You can shoot pictures of your thumbnails with your cell phone or camera. Shoot in good, even lighting. Re-shoot blurry shots please….

 

 

 

 

 

 

 


Image preparation

  1. Select 10 different pairs of tools.
  2. Search the web for clean, images of good resolution (800px – 2000px). Try to find iconic images that you can separate from the backgrounds.
  3. Make a new folder in your ’01_Future Tools’ folder called ‘source’. This is where you store original web images.
  4. Make a new folder called ‘bitmaps’. This is where you save the finished high-contrast .PSD files
  5. Open these images in photoshop and turn them into grayscale images.
  6. Resize the images using ‘image size’ to 300dpi at 100%. The minimum dimension should be 6-8 inches.
  7. Isolate the main object from the background by selecting around them with the Polygon or magnetic lasso tool.
  8. Press ‘command + J’ to create a new layer with just the selection
  9. Delete the background layer.
  10. Take care to create clean images. Clean up any stray details you don’t want with the eraser tool.
  11. Save the image as .PSD into a the ‘sources’ folder.
  12. Adjust the contrast using ‘Levels’ to ‘bump up’ the black. Make the image slightly darker than you might normally.
  13. Turn the image into a ‘bitmap’ using the ‘50% Threshold’ or ‘halftone’ filters.
  14. If the image is too washed out or too black do ‘command + z’, make adjustments with levels and re-bitmap it.
  15. It you can’t make the image readable and strong then choose a different image.
  16. When the image looks good then ‘save as…’ (don’t save over your grayscale image!) into a new folder called ‘bitmap’.
  17. Repeat this process for all images.

Image Montage

  1. Create a new illustrator document at 6″ x 6″
  2. Save the image into the main ’04_montage’ folder
  3. ‘Place’ the images (shift + command + P) into the document at the correct size.
  4. Position them into a compelling relationship that is a cultural commentary.
  5. Take care to make a dynamic and powerful composition. Do not fill the space. Use the white space effectively.
  6. Create a ‘clipping mask’ if necessary with the pen tool using the ‘object > clipping mask’ from the menu.
  7. Adjust the images and clipping masks as necessary.
  8. Create a new art board and build more images.

Due Monday, February 23

  • Do 3 versions of each of the 10 montages using the same images.
  • Choose the best one for each montage and print (10 total)
  • Bring 10 dynamic, compelling image montages that create powerful incongruous meaning relationships.
  • Printed, trimmed, ready to hang
  • PDF with all 30 montages on DropBox
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B READ: GD Thinking Chapter 1

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Read Pages 4-25

Use this PDF if you do not have the book yet: GD Thinking Chapter 1

What did you think of the ideas here? Choose a few different pages, concepts, or featured projects and post a quick comment right on this page (not a full post), just a paragraph of your reactions.

 

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20 responses to “READ: GD Thinking Chapter 1”

  1. Christian Alejandre says:

    I personally found this section of the text to be pretty enlightening. There was a certain part that stood out to me the most (because I was guilty of this sort of thinking early on), and that was the part about the process of getting your ideas out onto paper in some way, shape or form. When I had first started to take design classes, I didn’t understand the reasons behind crazy brainstorming and drawing out thumbnails because I thought they were unnecessary and a waste of time. Just like the book, I thought, “can’t a creative person just sit down and be creative?”. I had the mentality that once I had settled an idea in my head I was sticking to it, that it was going to be my only option, and that everybody was going to love it as much as I did. Thankfully, over the years I’ve come to realize the benefits of getting everything out and exploring a multitude of different possibilities because limiting yourself is in no way beneficial. None of the courses I’ve taken previous to this class have gone too in-depth with brainstorming and mind-mapping though, so I’m excited to see how these different techniques work out for me in the long run.

  2. Nick St. Amour says:

    The first chapter was great start because it had shown me how to brainstorm for problems and solutions. I always had trouble thinking of ideas on the spot, but just like mind mapping the other ideas sounded wicked helpful. Focus Groups were cool because it’s just like surveying questions to the intended audience if your design is working or not. The Baltimarket case study was a great example which showed that you need to have a design that works for the people around the area and not just the designer. Without asking anybody in a focus group, how could you know that your design is actually working for what it was intended to do. You can even get greater new ideas that could work better from an audience member rather than thinking of ideas on your own. Another brainstorming idea that caught my attention was the visual research. I didn’t quiet think this was a type of research until I read this chapter. If you know what your design is going to be about you can look up images online and base your design off of different colors, textures, and patterns that are correlated to your research. Can’t wait to start using these brainstorming methods while designing in the future.

  3. Julie Elwell says:

    This reading was actually pretty eye-opening and interesting in the way that brainstorming can be so simple, but still get results from it. One particular example from the reading that caught my attention was how they used simple action words to act upon an idea. Though there was a consistent idea throughout each of the designs, each one was different and had unique qualities. The use of the words changed each design enough to give it a fresh perspective. I also liked the idea of group brainstorming because even though you may think you have the greatest idea, there’s always going to be someone who doesn’t like it or has an idea for something even better. Sharing your ideas with a group can help to broaden your own perspective and figure out the best solution to a problem. Even if you disagree with some ideas or think that they are boring or cliche, you can still take and build from those ideas by adding creative touches of your own or with the group. Either way, the group will walk away with a fresh new set of ideas to work with.

  4. Meaghan Casey says:

    I found this reading to be very interesting and rather shocking at the amount of work really goes into projects. You see things in everyday life and you never really realize how many people were behind this specific thing and how long it really took. I thought the 3419 project was very fascinating. I found it kind of crazy how many things they went through in order to get the message out to the public. When they gave the kits to the children to see what they might find “eye catching” or interesting, I never really thought of that before. Putting things out there and seeing what people really want to look at. Another thing in the chapter was the brainstorming and the different steps involved. I’ve never been amazing at brainstorming because I always think that the things I’m coming up with aren’t going to work. Its almost weird that I never thought of putting down dumb things because you never know, a great idea could come from it! Also giving a time limit when in a group, I think that’s a great idea. It keeps people motivated and more likely to come up with ideas quicker.

  5. Julia Peet says:

    The reading was very interactive. I love the way the book itself was designed. It does not feel like a textbook. It feels like a Graphic Design book. It is easy to follow and it pops in such a way that is lively and colorful. It teaches, but it also gives off this vibe that it has a story behind it.
    I never realized how much work went into design. This book serves as a real eye-opener for just that reason. It talks about some of the concepts we’ve discussed in class, such as mind-mapping, but it also connects it to the real world. I never really knew that mind mapping was a widely used technique. The chapter serves to support the fact that there is so much more to graphic design than I originally thought.

  6. Bailey Rose says:

    You can really tell that a bunch of graphic designers wrote this book. It’s very easy to understand and interesting. It’s rare to find a textbook that engages and connects with the world as smoothly and captivatingly as this one does. This reading was very enlightening and again, it proved to me that graphic design is much more complex than I had thought. I always thought brainstorming and the creative process was the least important part of art and design because I figured the idea would just come to you. I never realized the numerous techniques of boosting creativity that are out there and being used by actual graphic designers. I have never spent much time elaborating on my ideas or doing thumbnails or brain maps. This section has taught me that not only are all these things necessary but they are done by many, if not all graphic designers. It makes me think of the amount of work that goes into the ads and graphic art I see everyday that I didn’t even realize was a part of the process. I think having read this section I will take brainstorming and rough drafts such as thumbnails and sketches much more seriously and I am excited to see where that leads me in futures projects.

  7. Matt deWolf says:

    I like the fact that this book about graphic design is a work of graphic design. Its more visually pleasing than say a text book that could contain some of the same information. I also like the case studies, as they are an effective way to show real world application of the way ideas are born. I appreciate the fact that there is a break down of how to brainstorm. There is the normal way to think about it, as in just trying to come up with ideas, then there is the mind map. Its reassuring that you can literally write down anything and it doesn’t matter how far out the idea is from the subject matter. What stuck with me was that working in groups seems to be the best way to come up with the best ideas.

  8. Christina Lyons says:

    I really enjoyed reading this chapter, since it talks about the creative process. There are so many ways to tackle a concept, but this book really breaks it down well. You not only can use these concepts for just graphic design! The image the book uses on page 7 shows the process of an idea in graphic design. In all of the art classes I’ve taken there has always been a visual brain dump done (my favorite portion of the process personally). I really like how the book takes a single project done and it takes the reader step by step, without getting too overwhelming. This book is really going to be a great tool since it has these excellent visuals. I’m still a beginner to graphic design and this book has already taught me greatly on the creative process done, because quite frankly I was unsure of how it was done! I also enjoyed that the
    3419 project the book uses as an example was a collaborative effort, just like the Tool Montages we have worked on.

  9. Courtney Sheehy says:

    The ideas in this book gives me a new perspective on how to tackle graphic design, and simply designing in general. Page 10, explained how to create an action word into an object and the thickness, stretching and other ways to manipulate your message. Also page 15, described how every designer starts with a problem; for instances, improving a design, creating a logo ect. This offers me a new way in approaching “problems” throughout my graphic design career.

  10. Brendan Belzil says:

    I really enjoyed the layout and design of the images on pages 6-7 and how they seem to be hand drawn to really give a good understanding of the design process. The text goes on to give a better understanding of the visual concepts giving examples such as the homeless awareness project where a team of designers had to go through an extenuating design process of creating problems and solving them. I also enjoy how the book highlights key segments in blue and explains them into further detail on the side of the page. The brainstorming techniques that the book gives examples of are very helpful and seem to be used a lot in today’s graphic design world.

  11. Gabrielle Holveck says:

    I really liked how they chose one project and stuck with it throughout the chapter so the readers could see it go through the entire process start to finish. It really showed how something so small and simple and grow into this large scale project after just producing a few ideas. Personally I’m a visual learner so I enjoyed all of the graphics on each page that showed different ways of thinking such as the action verbs and brain dumping on page 10. I also really liked the book’s version of mind mapping and how it included pictures as well as words and different colors. This chapter showed how much work and ideas and also scrapped ideas that go into projects and what it takes to be a designer.

  12. Jess Caldwell says:

    This book is very interesting and visual. I think by being so visual it actually helps to explain and display ideas easier. On page 10 it talked about “Getting Ideas”. I thought it was really cool to see artist take the same object and re-creating many different ways. I usually find some difficulty in coming up with one idea, let alone eleven. I thought the Brainstorming article on page 16 to be rather helpful. It gives you step by step instructions on how to brainstorm correctly. It was also intriguing to see the pictures of the different mind maps people have done and how they approach it differently either with just text or drawings with text. Also how many ideas they could come up with with just a single topic. I think mind maps can be very helpful and fun to do.

  13. Dylan Cobelli says:

    This is a pretty interesting look at some of the work that graphic designers do. I especially liked the page that showed the back and forth conversation between a graphic designer and a client. It was a good to mention how a client may not always know exactly the best way to shape their ideas and that a graphic designer should be open to and acknowledging of other possible routes the design could take. The part about the origin of brainstorming and how it actually refers to overwhelming a problem with a variety of different ideas was a nifty fact.

  14. > Jamie Halloran says:

    After reading this chapter, it made me think more about the way I start my design process. I found it to be very helpful and insightful on helping me improve my design skills. Every time I would work on a project I would brainstorm ideas, but I never thought of how important it really is in the design process. In the reading, page 10 and 11 really caught my attention. It talked about the different designs that were created from just brainstorming ideas. I started to realize that brainstorming and mind mapping ideas is the foundation of it all to start the magic. I liked the example of the mind map on page 22. Having the maps have colorful and cool pictures to go with the words makes the process of brainstorming more interesting. I wouldn’t mind trying that more when I create a mind map next time.

  15. Kate Jones says:

    After reading this chapter I noticed the design precess a graphic designer goes through for every project their involved in is much more extensive than one would originally think. The first quote in the chapter is “The design process at it’s best, integrates the aspirations of art, science, and culture” -Jeff Smith. This quote suggests that graphic designers are so much more than just artists, they’re problem solvers that not only have to makes something aesthetically appealing but effective and sensible as well. The process involves many steps. At first the designer must define the problem, then they need to brainstorm; which they can use techniques such as mind mapping and even interviewing. Mind mapping is a form of mental research where a designer will start with a central term/idea then quickly and efficiently write out associated concepts and images. After thorough brainstorming the designer is able to get ideas and eventually create form, which allows them to experiment with mock-ups and choose the best version. This ongoing process was seen in the example of the 3419 campaign ( a project that aimed to educate middle school students about homelessness, where students were given a kit to create their own pillowcase posters). This chapter excited me about the process of graphic design because there are so many in-depth and exciting steps to reach a final product.

  16. Danielle Vizard says:

    In this chapter I had learned a lot about all the work that goes into graphic design, and it is way more than I have ever even considered. Each project take up so much thought, concentration and time. On the streets or in your home or even the store, no one even takes the time to look and examine the design of something on a box or whatever it is they are looking at. It just goes to show how under appreciated graphic designers work is.

    This chapter gives me a good understanding on how people make brainstorming seem way more difficult than it is. Personally I used to hate brainstorming because I always felt pressured to have a list out but I had no idea what to write down. I tend to be bad under pressure. But I learned that as a graphic designer I’m going to have to get used to it cause I will be graphic designing for a long time. Also there are so many ways to brainstorm, I’m interested on how each method is going to work for me.

  17. Julia Hannan says:

    After reading this chapter, I have found a new and different way to process a thought into a design. I love all the graphics within the book, as I am more of a visual learner, so it is great to see everything drawn out. I really liked the 3419 project and all the different mind-mapping tools they used, especially the brainstorming of can, want, and are on page 6. I also love the idea of a brain dump, and how everything you think of could be relevant to your project, even though it may not make sense while you are writing it down. How the authors of this textbook used the 3419 project throughout part of the chapter was very interesting as well. I also never realized how many designers went into a single project. So much time is spent on a single campaign. This text is an eyeopener and I will definitely be looking at logos and other various signs with more appreciation.

  18. Mikayla Doggett says:

    I thought it was interesting that the book said “Brainstorming quickly became a popular way to help people think creatively-even people who don’t consider themselves creative at all.” It also talked about how everyone has the ability to improve their creativity. This inspired me. Often times I feel like I’m not improving at all, but this section gave me hope that I can improve as a designer. I had no idea how much work can go into one project. The ideas of multiple people are often better than one person. It provides a broader view and can provide the client with a better final result. I found mind mapping interesting. Since a problem can take a long time to figure out a solution to, it’s important to get good ideas quickly. Mind mapping allows you to explore your own mind while getting ideas fast. It is an interesting way to brainstorm.

  19. Joseph Sullivan says:

    To the naked eye, graphic design may seem to be taken for granted. Most graphic designers go unrecognized their whole life and this chapter really demonstrates why designers deserve more credit than they get. Graphic design is a very demanding medium and this specific section of the book really outlines how much work really goes into this art form. I found it interesting when the book discussed the collaboration aspect of design because even I personally considered graphic design to be more of an independent career. I thought it was a good chapter to read especially before mind mapping in class as a group, because it got me to accept the fact that using multiple brains is important before actually having to implement this skill in real life.

  20. Austin Drouin says:

    I thoroughly enjoyed the reading of this chapter as it is rare to find a college level “textbook” that engages so smoothly with its readers as well as with its subject matter. The chapter serves to prove that graphic design is a widely vast and creative career, which includes a lot of collaboration between members of a team. It also gave me an greater understanding and appreciation for the field of graphic design as its own form of an art. This chapter has encouraged my success and thrive for a greater education concerning the ideals of Graphic Design, and I’m excited to employ these skills into modern and current projects.

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