fCourtney has 6 post(s)

After reading through this article it showed how designers have so much authority within the process of their work. For example, how and where to place images/text; if they want to use weights, italic/bold/underlined; just to get a certain message through to their clients and viewer. Each client and viewer has different taste, opinion, and their own vision. The designer’s job is to make all of that compliment each other through their own work. When one thinks of hierarchy they think of a class system society, having the elites being on top and the peasants towards the bottom. Well in design that is also somewhat of the case. Certain words or pictures are going to be emphasized more than others, just like the class system. The client and viewer will be drawn to the larger, bolder, flexible texts rather than the smaller text. The designer holds the power or in American historian would call it holding the big stick!