fTonya has 6 post(s)

Part One – About Artist

Peter Behrens was born April 14, 1868 an died February 27, 1940. He was an artist and founder of modern objective industrial architecture and modern industrial design. As a young man he started out as an illustrator and his flowing designs, and curvilinear lines show the style of Art Nouveau. The Art Nouveau is a style of art that is haracterized by highly stylized, flowing, curvilinear designs often incorporating floral and other plant-inspired motifs. Behrens wanted to restrict every form to a two-dimensional plane, reducing everything to an ornament design. His work for the Bunte Vogel in 1899 shows how he uses the object to transform them into the border and the typography forms unity by using similar linear composition.

In his later works Peter Behrens focused more on simple geometric forms such as circle, triangles, simple lines, and squares. Using the influence of those form he designed patterns for the design of his home and also for the advertising posters for the Berlin-based electric company. He also created designs for daily used electrical products. It mainly involved copying the artistic pieces by their shape and the historical decoration (Design History Research). Behrens was the first German to create the first complex corporate identity. He connected art and industry together.

Part Two – Highlights

• Started out as an illustrator transforming objects into borders.
• Created designs for daily used electrical products based on their shape and historical designs.
• Used simple geometric forms such as circles, triangles, and squares to create architectural, advertising and logo designs for industrial companies.

Part Tree – Gallery 

Peter Behrens, AEG Product Advertising, 1910

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• Peter Behrens, AEG Product Advertising, 1910
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• Peter Behrens, Behrens Font, 1907
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• Peter Behrens, AEG Logo,
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• Peter Behrens, AEG Turbine Factory, 1908
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• Peter Behrens, AEG Product Advertising Poster
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• Peter Behrens, AEG Product Advertising
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• Peter Behrens, Cover for Dokumente des Modernen,1901
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• Peter Behrens,AEG Poster Design
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• Peter Behrens. Poster Design, 1901
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Design Style:

Peter Behrens concentrates his designs upon basic shapes such circles, triangles, squares, and simple lines. His main subject tend to be at the center on the page but it still conects through lines and shapes with the rest of the content on the page.

Research Links

Art Nouveau: Peter Behrens

Design History: Peter Behrens

Wikipedia:Peter Behrens