Athena Nathan

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Lucian Bernhard

Part I

Lucian Bernhard, birth name Emil Kahn, was born in 1883 t0 a jewish family in Germany. As a teenager, he visited many exhibitions of European Art Nouveau that showed inspiring colorful pieces of  studio art and graphic design posters. As a matter of fact, Lucian was so fascinated on the exhibition, that when he appeared at home, he had the derive to paint everything in sight in bright wildly colors. The walls, the furniture was covered in modern colors, basically making the whole house into a painting; although, the father was so mad that he kicking Lucian out of the house for good. He was a graphic designer, type designer, and interior designer from Berlin to New York. Lucian began as a poster designer, that let to the big breakout for his career; leading him to advertise for many companies. The Preister Match poster became the most popular advertisement because of its simplicity. There was nothing else like that poster; usually posters would be very wordy and have a lot of objects in it, however, Lucian only chose a few vibrant colors and one object to broadcast something that meant much more. Bernhard helped influence a genre of advertising called sachplakat, or object poster.

Biography of Lucian Bernhard

Biography of Lucian Bernhard

Part II

• Lucian Bernhard draws the purity and simplistic of vivid colors, which kind of make him a modern expressionist.
•  He won two contests for graphic design and one of them was the very first poster he had made, Priester Match.
• Bernhard’s first typeface was Antiqua, mostly used in books.

Part III

Lucian Bernhard

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• Lucian Bernhard, Priester
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