fTonya has 6 post(s)

Part One – About Artist

Peter Behrens was born April 14, 1868 an died February 27, 1940. He was an artist and founder of modern objective industrial architecture and modern industrial design. As a young man he started out as an illustrator and his flowing designs, and curvilinear lines show the style of Art Nouveau. The Art Nouveau is a style of art that is haracterized by highly stylized, flowing, curvilinear designs often incorporating floral and other plant-inspired motifs. Behrens wanted to restrict every form to a two-dimensional plane, reducing everything to an ornament design. His work for the Bunte Vogel in 1899 shows how he uses the object to transform them into the border and the typography forms unity by using similar linear composition.

In his later works Peter Behrens focused more on simple geometric forms such as circle, triangles, simple lines, and squares. Using the influence of those form he designed patterns for the design of his home and also for the advertising posters for the Berlin-based electric company. He also created designs for daily used electrical products. It mainly involved copying the artistic pieces by their shape and the historical decoration (Design History Research). Behrens was the first German to create the first complex corporate identity. He connected art and industry together.

Part Two – Highlights

• Started out as an illustrator transforming objects into borders.
• Created designs for daily used electrical products based on their shape and historical designs.
• Used simple geometric forms such as circles, triangles, and squares to create architectural, advertising and logo designs for industrial companies.

Part Tree – Gallery 

Peter Behrens, AEG Product Advertising, 1910

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• Peter Behrens, AEG Product Advertising, 1910
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• Peter Behrens, Behrens Font, 1907
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• Peter Behrens, AEG Logo,
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• Peter Behrens, AEG Turbine Factory, 1908
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• Peter Behrens, AEG Product Advertising Poster
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• Peter Behrens, AEG Product Advertising
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• Peter Behrens, Cover for Dokumente des Modernen,1901
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• Peter Behrens,AEG Poster Design
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• Peter Behrens. Poster Design, 1901
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Design Style:

Peter Behrens concentrates his designs upon basic shapes such circles, triangles, squares, and simple lines. His main subject tend to be at the center on the page but it still conects through lines and shapes with the rest of the content on the page.

Research Links

Art Nouveau: Peter Behrens

Design History: Peter Behrens

Wikipedia:Peter Behrens

Overall Experience
The “Tool Montage” project was definitely a challenge and very time consuming.  Working in a group helped with the mind maps because it would have taken me a lot longer to come up with ideas. Everybody in the group had lots of great ideas and they allowed me to come up with unique object pairings.

Mind Map

25 Pairings

1. Card + Bub
2. Wings + Keys
3. Can + Clown
4. Sword + Ruler
5. Envelope + Lock
6. Shovel + Tree
7. Teeth + Door
8. Stairs + Hair
9. Worm + Shoe
10. Door + Teeth
11. Shower + Flower
12. Tree + Hands
13. Fish + Candy
14. Snake+ Stethoscope
15. Window + Candy
16. Spatula + Drill
17. Fish + Nest
18. Fork + Keys
19. Tracks + Apple
20. Pencil + Scissors
21. Leaf + Key
22. Propeller + Bug
23. Chain + Whip
24. Trunk + Planet
25. Wing+ Compass

10 Choices

1. Shovel + Tree- I pictured the shovel as being the trunk of the tree and the top of the shovel is the tree.
2. Worm + Shoe- The worms could replace shoes laces.
3. Door + Teeth- The doors could be the braces on the teeth.
4. Tree + Hands- The branches of the trees remind me of human hands reaching towards the sun.
5. Wings + Keys- Giving the keys different form of wings makes them look a little like interesting bugs.
6. Snake + Stethoscope- The tubing of the stethoscope would be the snakes body.
7. Spatula + Drill- Instead of having a drill bit I would put a spatula in its place.
8. Window + Candy- I pictured the architectural details of the window are replaced with candy such as candy cane.
9. Shower + Flower- The flower would be the shower head or the flowers would be the shower head.
10. Apple+ Tracks- I pictured the apple to be the tunnel where train track come out and than wrap around the apple.

Thumbnails 

Snake + Stethoscope

Tree + Hands

Shower + Flower

My Start
When I was in high school I concentrated on studio art and photography. Since I started college I wanted to find a career that would combine all my interest such as photography, illustration, and design. As I talked to people about Graphic Design the more I became intrigued. I have always been creative and people kept telling me to pursue my passion.  Two areas of Graphic Design that interest me is Publication Design and Advertising Design.

Publication Design
Publication design has interested me more than other ares in the past and the present. I love looking at magazines (fashion, travel, home improvement, and other), newspapers and see how pictures and text come together to form a unified layout. It also makes me wonder how they choose what photographs go together or what color combinations they use to make the pages stand out to readers. I admire the designers abilities to present the periodicals in a way that’s unique and pleasing to the eye.

Advertising Design
Advertising Design has been around me as long as I can remember. No matter where I look it is there and it makes me wonder how do all these ads make themselves stand out from others. What makes them a good add and what story are they trying to tell? I like to see how photos and text were manipulated to represent that product. Some advertising I look at over and over and they can inspire a new ideas such as a character for my next project.